According to a survey conducted by TREW Marketing, 82% of engineers begin their purchasing research by going directly to supplier and manufacturer websites. With such large numbers visiting industrial B2B sites as a significant step in their buyer’s journey, having a well-built website and website strategy is a must in the modern market for successful industrial B2B marketing.

Website Design Is the Foundation for B2B Marketing Success

Your custom-designed website should be your most efficient employee as it is your digital storefront in an online market, the face of your business, and the foundation of your industrial marketing strategy. To build an effective and profitable online marketing campaign that uses your website as a base, you must establish the right website strategy for your goals. Use these questions to evaluate if you are making the most of your current online presence:

• Is your industrial B2B website easy to navigate for readers?
• Does your navigation help define your offerings?
• Can visitors find what they need without interruption?
• Is your website easily searchable?
• Does your website clearly outline what products or services your business provides?
• Is your website targeting specific groups?
• Do you know what actions you would like visitors to take once they’ve viewed your site?
• Does your website speak to the visitor as to why they should work with you?
• Does your website say what you’d tell them if they called your sales team directly?

If you answered no to one or more of these questions, you may not have the right website to accomplish your B2B marketing goals. A website redesign or establishing a new website strategy can get you back on track.

What Makes a Good Industrial Website Design?

A good industrial B2B website design is framed around your products, niche, goals, services, products, branding, and more. While there is no one-size-fits-all answer for an effective website, most successful designs share a few traits: they are tailored to your audience, are kept up to date, and keep technical factors in mind to speak to your prospects as a salesperson would.

B2B Web Design Tailored to Your Industrial Audience

Is your website built for you or your clients? When designing or redesigning an industrial B2B website, it can be easy to focus on what you like or want instead of what your customers need. While this can feel like splitting hairs, website designs that keep client experience as a foundation will deliver more results for your overall marketing strategy. Your client-centered industrial website design should include:

• Consistent branding in line with your overall strategy, including key messages, imagery, and colors
• Clear and easy-to-use navigation and site structure to quickly guide users to the information they need
• Case studies, CAD drawings, and other relevant information to address customer pain points
• Incorporated interactive features (such as part builders, custom product configurators, and more)
• Quick communication options, including well-defined calls to action (CTAs), live chat, and social media links
• And other options specific to your business and goals!

Website Content That Is Informative & Regularly Updated

Establishing your website and considering it checked off your to-do list can be tempting, but a great B2B website design is an ongoing project. Regularly updating or adding new content is one way to keep your website strategy relevant and aligned with current goals. Blogs, testimonials, and updating product pages can all help your site:

• Rank better on Google and other search engines
• Appeal to your current customers as well as prospects
• Create original content to distribute in various marketing campaigns
• Go after relevant SMART goals
• Increase website leads and improve conversions
• And much more!

Technical SEO & Website Performance Should Be Prioritized

While having an attractive website with consistent branding and up-to-date content is important, your website must also be fully functional. Back-end technical SEO factors will make or break your website strategy, so be sure to consider the following aspects to keep your website operating at a high level:

• Quick loading pages to streamline prospect experiences and stay high in Google rankings
• Mobile-friendly design to keep site usable for prospects on phones or tablets
• Comprehensive website security baked into the design
• No errors, such as broken links, 404 messages, and other technical glitches that disrupt a visitor’s experience

Level Up Your Industrial Marketing Strategy with a B2B Website Build or Redesign

Establishing or redesigning a B2B industrial website strategy can be daunting. Partnering with an experienced industrial website design agency can help. Ecreative has built thousands of successful websites for industrial B2B businesses, and we’re ready to design and launch the right website for your needs. We offer:

• Over two decades of earned industrial B2B expertise
• Specialized websites built for OEMs, distributors, suppliers, manufacturers, and other industrial and B2B markets
• In-house team of web developers to create your best B2B web design
• Proven industrial website development strategies to help achieve your goals
• Dedicated industrial digital marketing team to cultivate an online marketing plan centered on your goals
• And much, much more!

Schedule a free consultation when you’re ready to discuss updating or rebuilding your industrial website. We will explain how an industrial website with a plain and engineered approach can be your strongest salesperson.

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