SMART Goals for SEO Marketing Strategies
Becca Anderson,
Copywriter
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SMART Goals for SEO Marketing Strategies
When you want to improve your B2B website’s search engine rankings, increase traffic, and improve the quality of incoming leads, you need a comprehensive marketing plan in place. By building an intentional SEO marketing strategy comprised of SMART marketing goals, you can cultivate a more effective digital presence while bringing your marketing efforts to the next level.
What Are SMART Marketing Goals?
SMART goals are an easy-to-remember set of criteria that help take your goals from being too vague to something specific, achievable, and relevant. While SMART goals can improve any venture, they are particularly helpful when establishing B2B marketing goals and SEO marketing strategies at the start of a new year or quarter. Benefits to using SMART goals will vary depending on your aspirations, but could include:- Increasing revenue and sales
- Improving alignment of sales and marketing strategies
- Nurturing relationships with your customer base
- Enhancing clarity, motivation, and priorities in your marketing team
- And much more!
Specific
By making your SMART marketing goal specific, you have a set number in mind for what you want to achieve with your SEO goals. For example, don’t make your goal, “I want to increase traffic.” Instead, try, “I want to increase the number of monthly sessions by 40%.”
Measurable
The ability to measure your outcome is an essential aspect of setting SMART marketing goals. Choose a metric to clearly demonstrate and measure your progress and overall success. Tools such as Google Analytics, Search Console, and other website analytic services can provide valuable data to measure your goals.
Achievable
Achievable SEO goals help you and your team stay motivated. As you continuously match or exceed your objectives, you can build momentum and raise expectations. For example, you may want to increase your overall qualified leads by 40%. An achievable goal could be to grow leads by 20% through an email marketing campaign first.
Relevant
Does your SEO B2B marketing goal make sense with your business? For example, going viral on social media might sound exciting, but it may not help fastener suppliers, OEMs, or other industrial businesses. Always be sure that your goal, metrics, and SEO marketing strategy are relevant to you and your desired customer base.
Timely
Finally, all SMART B2B marketing goals should come with a deadline. Set a date for when you want to achieve your goal. When the deadline arrives, evaluate your SEO marketing plan’s performance. If you met your target, it’s time to set a new SMART goal and work toward your next success. If you fell short, you can evaluate what went wrong and set a new timeline with a refreshed strategy.
Are My SEO Goals SMART?
If you are new to setting SMART marketing goals, identifying specific, measurable, and relevant targets can sometimes be challenging. You may accidentally set the bar too high and struggle to meet your aspirations, or you can place it too low and clear it without effort. Use these tips to ensure your SMART goals enhance your SEO strategy and are realistic for your B2B business:- Utilize historical data, including past performance metrics, marketing analytics, timelines from previous projects, and other sources
- Make it a team effort by incorporating input from all relevant parties
- Stay flexible and be ready to learn from the process, incorporating improvements you discover along the way
- Use the right tools and resources to fact-check your goals, such as utilizing professional B2B SEO services
SMART SEO Goals & Objectives
Determining specific, measurable, achievable, relevant, and timely goals for your SEO marketing strategy can be difficult. Partnering with an experienced digital marketing agency like Ecreative can help. We are a leading Minneapolis digital marketing agency, specializing in creating websites and providing industrial SEO marketing strategies for B2B companies nationwide. We offer:- Custom websites built by in-house developers
- A dedicated team of copywriters to streamline your branding
- Digital marketing professionals to assist in tackling any SEO marketing goal
- Over 20 years of experience working with industrial B2B companies, including contract manufacturers, OEMs, engineers, and more
- Over 3800 websites built and hundreds of clients served with B2B SEO services
Let Us Help You Create an Effective SEO Marketing Plan
Ready to put your best foot forward in the new year or next quarter? Schedule your free consultation with Ecreative today. Our team of industrial SEO experts can work with you to set up SEO goals and objectives tailored to your business and designed to boost your ranking in search results and increase website traffic and leads.
Need Help? Get an SEO Program Quote TodayUpdated post. Originally written by Tiffany Pauling, 09/04/2020.