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B2B Email Marketing Services

B2B Email Marketing Works to Nurture Leads and Increase your ROI 

With over 32% of engineers utilizing Vendor Emails/Newsletters when researching a specific product and nearly half consulting trusted industry resources like online trade publications and/or directory websites, it is imperative that industrial B2B clients utilize effective email marketing. We have experience creating custom email and automation strategies to achieve several marketing objectives, including generating leads, retaining existing customers and promoting brand awareness.  We can help you create effective email marketing campaigns for your industrial marketplace while preventing emails from being flagged, blocked or subject to costly fines. We offer a variety of marketing automation options including drip campaigns, cart abandonment and customer service automations (like live chat) as well.

Learn more about our email marketing and marketing automation services below or Schedule a consultation online to learn more about how email marketing can increase revenue for your company.

Why Email Marketing Matters in Industrial B2B Marketing

Eighty-nine percent of engineers subscribe to at least one newsletter, with 54 percent subscribing to at least three newsletters according to a 2023 study conducted by TrewMarketing, the majority of industrial audiences prefer newsletters delivered either weekly or monthly. Furthermore, 34% of engineers go to vendor emails and publication emails when researching a product or service for a work-related purpose.

email marketing illustration with laptop and icons

B2B Email Marketing Content

B2B Email marketing topics can serve a variety of purposes depending on your campaign aim and application. Popular email marketing content includes but is not limited to:
  • Trade Show Promotion and Follow Up
  • Information on New Releases
  • Industry Trends & News
  • Research Data
  • Case Studies
  • How-To Articles
  • Product Demo
  • Video Content

B2B Email Marketing Platforms that Work Together

Ecreative’s certified Salesforce Marketing Cloud specialists can utilize their expertise across a variety of email marketing platforms including Constant Contact, Pardot, Mailchimp and more. Our email marketing specialists can leverage the email marketing platform you are currently using or help you select the right email marketing software for your needs.  Email marketing strategies include:

  • Cart Abandonment
  • Segmented Email Marketing
  • Marketing Automation
  • A/B Testing
  • Data Analysis
staff choosing various email marketing platforms

B2B Email Marketing Experts In-House

Our email marketing specialists will work with you to set up tracking and identify leads and guide them toward your product or service through targeted email marketing campaigns. We understand the best and most effective practices for generating leads and securing returning visitors while preserving your brand messaging. Our email marketing team will work hard to follow industry compliance guidelines and prevent email campaigns from being blocked, flagged as junk mail or subject to fines. By trusting our email marketing services, you can avoid costly penalties, fines and create a positive user journey for prospective and returning customers. Our specialists also follow compliance with the Can Spam Act of 2003, CASL (Canadian Anti-Spam Law) and GDPR (General Data Protection Regulation) to provide a favorable user experience and avoid sending emails to unqualified users.

B2B Marketing Automation Strategies for Lead Generation & Nurturing

After our initial email campaigns launch, our team of SEO specialists take every step to ensure your email marketing efforts are continually optimized to give you the best ROI. We analyze the success of email campaigns through data collection, segmentation, workflow and delivery to better understand their effectiveness. We can leverage capabilities like automated email reminders to ensure previous customers return after if and when their existing products need to be replaced. Additional automation capabilities include sending reminders to cart abandoners and birthday discount emails.

Industrial Email Marketing Benefits

We work to shape email marketing campaigns and email automation strategies based on your business priorities. Our specialists have experience creating and optimizing email campaigns for several objectives, including:  
•          Customer Retention
•          Customer Acquisition
•          Branding
•          Traffic
•          Reactivation
•          Referral
•          Direct Sales
•          Engagement 

B2B Email Marketing Campaigns and Automation Equal Success

Make the most of your B2B marketing efforts with email marketing newsletters, automated email marketing, or cart abandonment emails. Our Digital Marketing team works with experienced Copywriters to put together targeted and effective email marketing campaigns backed by data and analytics. We develop Email marketing campaigns and automation tailored to your business and personalized to your customer needs. We engage your audience at every touchpoint, directing them through the customer journey and towards conversion.

Contact Ecreative For B2B Email Marketing Solutions

From ecommerce email marketing to lead nurturing emails, we've worked with hundreds of OEMs, Distributors, Fastener Companies and other B2B ecommerce businesses to develop and/or improve their email lead generation. 

Get a Quote for B2B Email Marketing Services Today