Typical Blogs are Cheap to Set Up but Expensive to MaintainAnyone can set up a WordPress blog. But who keeps it up to date? Who finds the plugins and manages their compatibility and separate updates? Who develops your custom applications? How about security updates or features that are only supported on new versions of WordPress? What about updates to the server? These are all important questions to address and chances are your answer to each of them is “no one.”
BLOG BRANDING AND DESIGN CHALLENGESIf your website is on one platform and your blog on another, then someone has to keep their designs and technical implementation in sync. If you decide to update the URL structure of your website or tweak elements of the design to suit more modern tastes, it has to be done in two places. Managing two platforms can be costly and time-consuming.
Blog Simplicity and FunctionalityBecause some source code is open-source and free, there are constant updates to it that could add or remove functionality that you and your business depend on.
An SEO Friendly BlogThere are lots of blog platforms that claim to be SEO-friendly. This is true to a certain extent; you can edit some of the elements that Google and other search engines care about. But there are many templates and themes that have inherent violations of SEO best practices. These themes have to be cleaned up or tweaked in order to perform well on search engines. On top of that, web standards change at an ever-increasing pace: if your brand new blog is already behind the curve because of the theme, what happens in a year when it’s even further behind and out of date?
GET STARTED WITH B2B BLOGGING
Ecreative’s blog platform solves these problems and more for our clients. While the initial cost of setting up a blog on a proprietary platform may be more expensive than a free blogging platform, the long-term viability and effectiveness can’t be beat.
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