B2B Content Marketing with Blogs
B2B Blogging is Simple and Effective with EcreativeAnyone can set up a WordPress blog. But who keeps it up to date? Who finds the plugins and manages their compatibility and separate updates? Who develops your custom applications? How about security updates or features that are only supported on new versions of WordPress? What about updates to the server? These are all important questions to address and chances are your answer to each of them is “no one.”
B2B Blogging ChallengesIf your website is on one platform and your blog on another, then someone has to keep their designs and technical implementation in sync. If you decide to update the URL structure of your website or tweak elements of the design to suit more modern tastes, it has to be done in two places. Managing two platforms can be costly and time-consuming.
Blog Platform Simplicity and FunctionalityBecause some source code is open-source and free, there are constant updates that could add or remove functionality that you and your business depend on. Ecreative builds B2B websites with optional blog platform capabilities built in. The functionality you need is built into your website and your industrial blog posts won’t be broken or removed suddenly when website platform updates occur.
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B2B Blogs that are SEO FriendlyThere are lots of blog platforms that claim to be SEO friendly. This is true to a certain extent; you can edit some of the elements that Google and other search engines care about. But there are many templates and themes that have inherent violations of SEO best practices. These themes have to be cleaned up or tweaked in order to perform well on search engines. On top of that, Google algorithms change at an ever-increasing pace! If your brand new blog is already behind the curve because of the theme, what happens in a year when it’s even further behind and out of date?
B2B Lead Generation with Blogs
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Ecreative’s blog platform solves these problems and more for our industrial website clients. We've been working with clients in the industrial market for over 20 years and our clients will tell you, "Blogs make a difference!" You might pay a little bit more than a free blogging platform but the long-term viability and effectiveness of building an industrial website with a B2B blog platform included can’t be beat.
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