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Mobile Responsive Design

Thanks to the rapid, nonstop evolution of smartphones and other mobile devices, more and more people are using those devices to search online. In fact, the latest numbers show that nearly 60% of all Google searches nationwide are being performed on mobile devices. With those numbers in mind, it has never been more important for your company’s website to be accessible for users on any device.

A mobile responsive website is one that automatically adjusts its dimensions, settings and features for the best performance on each device that's accessing it. Responsive websites often include functions, layouts, and navigational structures that are different from those seen when the site is viewed on desktop or laptop computers.

Non-Responsive Websites come with Repercussions

Websites without responsive mobile design can still be viewed on mobile devices; however, to find what they’re looking for on your site, users will have to scroll, tap,  pinch, and swipe. If you’ve ever visited a non-responsive site on your smartphone, you know how frustrating (and sometimes impossible) this can feel. Users will find your non-responsive site difficult to navigate and, more than likely, quickly abandon it for one that better serves mobile users.

And it’s not just about losing potential conversions. When Google sees users abandoning your site, your site’s rankings will suffer, which, in turn, makes it more difficult for users to find your site in the first place.

What is Mobile Responsive Design?

Mobile responsive design is a method for developing sites. In a responsive website, each page has a "desktop" layout, as well as alternate layouts for mobile screen sizes. The site "responds" to the screen size and/or browser that's accessing it, and presents the ideal page layout for that visit. Responsive design provides the same content, overall design, and functionality across a variety of devices, screen sizes, and proportions. A website with responsive design adapts the viewing experience using fluid and proportion-based grids, flexible images, and other specialized programming.

Are Mobile Responsive and Mobile-First Design the Same Thing? 

Having a mobile responsive site doesn’t mean your website ticks all the technical checkboxes required to comply with Google’s mobile-first standards. Mobile-first means that Google is reading and indexing your website from a mobile perspective, rather than desktop. It’s different from being mobile responsive, which simply ensures a site is optimized for viewing on mobile devices. For a site to be mobile responsive and comply with mobile-first indexing, you need to:
  • Have a clear, well thought out navigation structure
  • Compress all images and videos to prevent slow downloads
  • Create a fluid layout that automatically adapts to a device’s screen size
  • Optimize website code to improve page load times



Improves reach to users on mobile devices: Ever-improving technology has led to an explosion in the use of mobile devices—tablet sales alone are expected to top 100 million units in 2019—as well as a massive increase in internet usage through those devices.

  • Increased conversions/sales: By removing the challenges of adapting to a different version of your site, B2B responsive web design makes it easier for users to find what they’re looking for and take the next step, be it making a purchase or reaching out for more information.
  • Easier website tracking & analysis: Having a single responsive website means that you only have to track one site’s data. No more mobile "versions" of your website to keep track of!
  • Improved SEO Effectiveness: B2B mobile responsive design reduces SEO maintenance time and lets you focus on making your site the best it can possibly be.
  • Reduced website development & maintenance costs: You’ll only have to pay to build, maintain, and host one site. This also saves time on maintenance and reduces the possibility of technical errors.


Recommended by Google, Preferred by Users

Because responsive design makes both users and Google happy, it’s one of the smartest investments you can make when it comes to your website. Ecreative developers design sites that works on smartphones, tablets, and laptops, so they can reach every client, anytime, anywhere. If you are interested in responsive design for your business's website, contact us today.

Responsive Mobile Industrial Website Solutions 

A B2B responsive web design from Ecreative gives mobile device users the full experience of your company’s website in a format that is tailored to their screen, whatever it may be! No more pinching and swiping—all functions and features are modified for easy use on mobile devices.

Our mobile website solutions can also give you features that aren’t available on a desktop or laptop screen, like direct click-to-call. Ecreative’s B2B responsive website design solutions make it easier than ever for customers and potential clients to reach you.

Contact Us for B2B Mobile Friendly Website Design

If your company’s website doesn’t utilize responsive design, don’t wait any longer. You’re likely missing out on valuable customers and conversions every single day. Contact Ecreative to get started on an effective responsive design for your site. 

Let's Go Mobile!