Web Design Process
Helping Your Business Meet Its Goals with A Well-Designed WebsiteCan a website really help you meet your business goals? Absolutely! More people are turning to online sources to find products and services. That makes having a good, functional website more important than ever. Your site needs to do more than cover the basic info found in a company brochure.
We know what you’re thinking. “I’ll just go to one of those websites where they let you pick templates to build my B2B website. It’ll be super cheap and easy!” Here’s why that’s a bad idea:
- There is no such thing as “one design fits all” when it comes to websites
- “Build your own” website templates don’t deliver nearly as many features as a custom-built site
- Most companies skip the strategic pre-planning phase and go straight to design, resulting in surprise costs later in production
- You don’t get an entire team dedicated to giving you a site that checks all the boxes
We explain the details of your website design upfront, so you’ll know exactly what to expect—and, most importantly, how much it will cost—from day one.
Step 1: Establishing Your Industrial Website Needs
Our Project Managers, Design Team, and Developers take a strategic approach to finding the best solutions for your industrial business. We look beyond the site’s aesthetics and dive into the navigation, site structure, and functionality to see what’s working—and what isn’t.
In your first meeting with one of our sales representatives, we’ll get to know your business and discuss what you’re looking for in a website. Based on this discussion, we’ll decide whether you need a product-focused RFQ or ecommerce site, or a CMS designed to showcase your services and capabilities. And don’t worry contract manufacturers, we know how you go to market and won’t ask you about ecommerce platforms or part numbers!
Step 2: Site Structure and Navigation Discussion
After discussing your needs and conducting a meticulous review of your current site, we’ll develop a strategic plan for your website. During the planning process, we determine the design, features, and functions you need. This process ensures your new website is packaged in an eye-catching design and user-friendly format that performs well in search engines.
Step 3: Meet With Your Project Manager
Our skilled and highly organized Project Managers handle all the complicated stuff, so you don’t have to. Their job is to take all the various details and organize them into a production process that is both streamlined and manageable. From product databases and content production, to ERP integration, we have you covered through every step of the website design process.
Step 4: Asset Gathering & Copywriting
Before jumping into the design process, we need to organize your site content and product listings. Write the content yourself, or let our skilled Copywriters take care of it for you! We’ll also work on gathering photos, PDFs, and information for your product database if you’re doing an ecommerce site.
Gathering all your data and making sure it’s presented in the right format can seem daunting and time-consuming. Not everyone has the time or desire to do this, but that’s okay. We can take care of the heavy lifting, including content gathering, data population, and organizing all the necessary documentation for your website build.
Step 5: Creating Your Site’s Design
Now it’s time to reap the benefits of all that hard work. That’s right, it’s time to begin designing. Your website needs to look amazing and have the right features for your business and customers. After discussing your current and future business needs, our Graphic Designer creates a mockup website design for your review. We want you to love your new site. That’s why we take every measure to ensure you are comfortable with the design before moving into the build stage.
Step 6: Begin the Website Build
You’ve signed off on the design, so now it’s time to start building your new or updated website! Our specialty is industrial B2B, so we understand that your needs are different than those of other businesses.
We offer over 75 different base features and customizations to enhance your website and complement your digital marketing strategy. These options include Part Configurators, CAD Models, Manufacturer Pages, Modified Quote Process Photo Galleries, Product Comparison Features, ERP Integration, and so much more.
Before moving into the post-production and go-live stage, we have you review a test version of the site and so we can make any necessary adjustments to the design, content, and functionality.
Step 7: Prelaunch Website Testing
Now that we’re in the home stretch, it’s time to make sure all those new and fantastic functions are operating as they should. The Project Managers test your site in a live environment to check for bugs and verify everything is in working order.
At the same time, the Digital Marketing Team handles all redirects from your old site to the new site, and checks analytics to make sure your goals are tracking. Once everything is in order, it’s time to go live.
Step 8: Push the New Website Live
It’s time to show off your new website to all your customers and begin reaping the benefits of a refreshed design and improved functionality. Your Project Manager remains available for the first month after production ends to handle minor adjustments and train your staff on how to use the new website admin.
Ready To Start Designing Your Industrial B2B Website?
Get the website your industrial business deserves. Connect with us to get started on your industrial web development project.
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