SEO vs PPC
Search Engine Optimization
SEO is Your Best Choice if...You want to invest now to improve your search engine rankings in the future.
You have a budget to work with now, and you want to save money later on.
You are willing to wait a few months for consistent results.
You want to concentrate on improving the content and usability of your website.
Pay Per Click Advertising
PPC is Your Best Choice if...You want to get online advertising up and running quickly.
You have a promotion where you want to be able to turn a campaign on and off.
Your website is not driving traffic or leads and you don't want to invest in updating it.
You're confident you'll have the budget to spend for the long haul to maintain positions on a regular basis.
Do I Have to Choose Between SEO and PPC?
You don't need to choose between SEO and PPC if you don't want to.
Many of our clients do both!
- Run a PPC campaign first, while you wait for visibility in search engines generated by your SEO program.
- Test keywords with PPC first to see which ones people respond to most, before undertaking SEO.
- Go with SEO first. If you're not happy with your rankings for some keywords, supplement with a limited PPC campaign.
- Use both to achieve the best visibility possible!
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