7 Signs Your Industrial Manufacturing Website Needs a Rebuild

Your website is your first impression. It can be the difference in capturing a lead or losing a client. But if it’s not performing the way it should, it can actually be costing you long-term business and valuable partnerships.
So: Is your website holding back your business? Let’s get into it.

#1: You’re Not Getting Leads or RFQs

While offline sales and referrals are, of course, still relevant, the reality is, most customers start their search online. Your website should be drawing in consistent leads. If it’s not, it’s probably time to evaluate your site and make some changes. Combining an industrial website redesign with digital marketing services can help boost your website and bring in quality leads.

#2: You’re Not Showing Up in Search Results

When you search for your services or products, where does your website show up?
Everyone wants the coveted #1 ranking spot. But if your site isn’t coming up in search results, you might be lacking in search engine optimization (SEO). So, even if you’re the best of the best, your buyers won’t be able to find you. Rebuilding your website and prioritizing SEO strategies can improve your ranking and help take you from the bottom to the top.

#3: Your Website Isn’t Mobile-Friendly

Let's face it: Buyers aren’t just reaching for their computers for research and purchases anymore―they’re reaching for their phones, too. Especially in the industrial world, where field workers, engineers, and managers are always on the go, using phones for business is fast and easy.
Great mobile user experience isn’t just a bonus anymore. It’s necessary. Make sure your website looks just as good on a phone screen as it does on a desktop.

#4: Updating Your Website Isn’t Easy

Whether you’re adding products, posting announcements, or highlighting services, making changes to your website shouldn’t be hard. However, if you find yourself dreading updates or asking for coding assistance every time, it’s a sign that your site is working against you.
You control your website―not the other way around. Make your life and your clients’ lives easier with a website rebuild that works for you.

#5: Your Site Loads! Eventually…

Even just a few seconds can be the difference between someone staying on your site or jumping ship. Industrial buyers need solutions fast―a slow-loading site not only frustrates users, but hurts your rankings and makes your website seem unreliable.
Your site’s page speed could be suffering from a number of reasons: outdated code, oversized files, or poor hosting, to name a few. A quick site audit can uncover these issues and help determine the best fixes.

#6 Your Site Looks (and Feels!) Outdated

Your website should be a reflection of your business. If it’s old, hard to use, or inaccurate, you’re sending the wrong message to potential buyers. An updated, easy-to-use site demonstrates professionalism, builds trust, and tells your customers that you value your work at every level.
Out with the old, in with the new: An industrial website rebuild could be just the thing you need to bring your site into the modern age. After all, a quality site doesn’t just look better―it shows the world who you are.

#7 Your Business Has Evolved―But Your Website Hasn’t

Chances are, your business today is different from your business on day one. Whether you’ve shifted your target audience, expanded your capabilities, or entered new markets, change is inevitable. And as your operations change, your website needs to change too.
Updating your website as you grow builds trust with potential clients, boosts your SEO, and demonstrates that you value your work. Don’t shy away from change―embrace it!

Rebuild Your Industrial Website with Ecreative

If you’re thinking, “Wait… that sounds like my website…” Don’t panic! While your website may currently be held back, it’s never too late to turn things around.

With the right tactics―such as a website rebuild, digital marketing services, or analytic tools―you can transform your site into a lead-generating, search-friendly platform that represents your business and supports your goals.

Ecreative has over 25 years of digital marketing experience, specializing in web development for industrial B2B clients. We work directly with you to create comprehensive strategies and custom solutions that work for your needs. Contact us today for a free consultation, a discovery call, or to answer any questions, and we’ll help you find the best path for your website.