We all want our websites to be our personal salespeople that are effective. After all, a good website is just that, an investment that has a great ROI. But this isn’t always the case. Even if your site has amazing content and gets in a ton of new users, they still might not be converting. […]
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Jul
22
Conversion Optimization: CTA Button Best Practices
Filed Under:
Advanced SEO Concepts, Industrial B2B Marketing, Industrial SEO, Usability & Conversions, UX, Website Design
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Jul
16
Understanding How Prop 65 Impacts the Industrial Sector
Even though California’s Proposition 65 has been in effect since 1986, questions still arise regarding how the law impacts businesses throughout the U.S. Officially known as the Safe Drinking Water and Toxic Enforcement Act; this law requires the state to publish and update a list of all chemicals proven to cause cancer or reproductive issues. […]
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Filed Under:
Industrial & Business Blogs, Industrial B2B Marketing, Trending Topics
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Jul
16
Google My Business for Industrial B2Bs
Let’s start with the basics of Google My Business (GMB). The first important thing to know about GMB is that it is free (for now), so why not take advantage of this highly utilized free marketing platform. GMB is Google’s way of handing back some of the power to business owners in terms of what […]
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Filed Under:
Driving Traffic, Google & Other Search Engines, Industrial & Business Blogs, Industrial B2B Marketing, Industrial SEO, Optimization, Uncategorized
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Jul
10
Page Speed 101 – The Importance of Page Speed for Search Engine Optimization
Have you ever visited a website and it takes forever to load? I think it’s safe to say we have all experienced the slow, snail like speed of some websites. When I encounter one of those slow websites I typically bounce if it’s not loading within a few seconds because I have places to be, […]
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Jul
01
Google’s Mobile-First Indexing One Year Anniversary
As we land on the one-year anniversary of Google implementing mobile-first indexing I thought it would only be appropriate to reflect on the past year and what that has meant from a digital marketing standpoint. Did Google’s implementation of mobile-first indexing resurrect the dinosaurs? No. Did it shake up the entire Search Engine Optimization world, […]
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Google & Other Search Engines, Industrial B2B Marketing, Industrial SEO, Mobile Websites, Optimization, Uncategorized
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Jun
27
Creating Mobile Friendly Content: A Hitlist
The discussion about how traffic is trending toward mobile users is a thing of the past. We’re there. Mobile surpassed desktop traffic back in 2015 and in internet time, that’s eons. Since then, Google has introduced mobile first indexing and the tides have seriously shifted in favor of optimizing toward the mobile experience. It’s time […]
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Content & Copywriting, Industrial B2B Marketing, Mobile Websites
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Jun
17
The Rise of Smart Speakers and Digital Assistants
How Voice Search, Smart Speakers and Voice Assistants Work Together What types of devices are people using to perform voice searches other than mobile devices? It’s estimated that today, nearly 35% of voice searches are made through smart speakers. Because smart speakers don’t have screens, the voice assistant will choose the most relevant and appropriate […]
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Google & Other Search Engines, Optimization, Trending Topics
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Jun
17
SEM, SEO & SMM – Understanding Different Digital Marketing Strategies
We have an incredible team of Digital Marketing Specialists (DMSs) here at Ecreativeworks. They are well-trained, passionate and ambitious. They are always craving MORE. For those of you reading our recent blogs, you have likely noticed more of them! As a member of our sales team, I am a bit of a black sheep among […]
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Filed Under:
Industrial & Business Blogs, Industrial B2B Marketing, Industrial SEO, International Marketing & SEO, Social Media & Other Marketing Concepts
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Jun
11
Creating an Effective Homepage for Your Cart Site
Your homepage is often the first thing people land on when they find your company online. It needs to not only represent your brand but give people enough information to understand who you are and what you sell. All too often, homepages focus on looks instead of information. And while having an eye-catching layout is […]
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Industrial & Business Blogs, Optimization, Website Design
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Jun
11
Marketing to Engineers in a Digital World
Engineers are the target audience for a large portion of industrial B2B companies. You write long-form website copy to meet their informational needs and spend countless hours writing technical papers and case studies to establish your credibility. Your company also probably spends a large portion of your marketing budget on printing catalogs, brochures, and other […]
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Industrial & Business Blogs, Industrial B2B Marketing, Industrial SEO
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