Adding products & services to your company’s Google My Business listing

If you’ve already been utilizing Google My Business and are looking to make your listing further optimized and increase conversions this is the post for you! If you’re new to Google My Business and want to start with the low down on the basics of GMB for Industrial B2Bs check out my previous post for […]

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What to Consider Before Changing Your Domain 

There are risks and concerns that go along with changing your website’s domain name. But is it possible to change your domain and not lose your SEO ranking? That is a great question. In this blog, we will explore the risks, concerns and the reasons why you should do your research on the new URL […]

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SEO and Great Web Design

Studies have shown that people decide whether or not to stay on your site within the first 10 seconds. In the past, there wasn’t much overlap between designing a website and optimizing it for search engines. Web designers and search engine marketers alike, often can easily get caught up in other best practices and forget […]

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Paid Search Keyword Research Tools

While there is a seemingly infinite amount of resources available for keyword research, I’d like to cover a handful of my favorite tools relevant to paid search. Before diving in, I emphasize continually keeping negative keywords in mind and make a concerted effort to continue building your negative keyword lists so that they don’t just […]

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Industrial Marketing + Audience Connection

Connection is a part of everyday life. We choose whether or not to connect with certain people and businesses. The reasons why someone connects with a person or business won’t necessarily be the same as those of another person. This same philosophy can also be applied to industrial marketing, albeit, to a much different degree. […]

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Improving Bounce Rate: A Balancing Act

Not long ago, I wrote a blog post called “What is a Bounce Rate Anyway?” you can think of this as a sequel. If you’re curious about bounce rates, that would be an excellent place to start. If you’ve read the post or have a firm grasp on what a “bounce” is, How bounce rate […]

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Conversion Optimization: CTA Button Best Practices

We all want our websites to be our personal salespeople that are effective. After all, a good website is just that, an investment that has a great ROI. But this isn’t always the case. Even if your site has amazing content and gets in a ton of new users, they still might not be converting. […]

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Understanding How Prop 65 Impacts the Industrial Sector

Even though California’s Proposition 65 has been in effect since 1986, questions still arise regarding how the law impacts businesses throughout the U.S. Officially known as the Safe Drinking Water and Toxic Enforcement Act; this law requires the state to publish and update a list of all chemicals proven to cause cancer or reproductive issues. […]

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Google My Business for Industrial B2Bs

Let’s start with the basics of Google My Business (GMB). The first important thing to know about GMB is that it is free (for now), so why not take advantage of this highly utilized free marketing platform. GMB is Google’s way of handing back some of the power to business owners in terms of what […]

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