How to Help Generate B2B Social Media Followers

It is important to look at your followers or audience at the forefront of your social media marketing plan. There is no point in creating and posting content if there is no one to see it. It is seemingly more difficult to generate followers on a B2B social account versus B2C. This is because the […]

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Mobile User Experience (UX) Best Practices

Mobile traffic has been consistently rising and takes up around 50% of Google searches each month. That is a lot of traffic that you should optimize your website for! Nowadays, just having a website isn’t enough to grow your business. Your site also needs optimizations and improvements to make your users happy. You want your […]

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Buyer’s Journey & B2B Content Marketing

As a consumer, buying things seems like second nature to me. If I am on a retailer’s website and I see something I want, I buy it. There isn’t a lot of thought put into it. This mindset changes when making larger purchases like buying a new car. I like researching different makes and models, […]

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Crawl Budget and the Correlation to Search Engine Optimization

Every minute of every day, bots are crawling the internet and indexing every single website. The internet is obviously a vast place, and that means there’s a lot of websites getting crawled and indexed on the daily. Have you ever stopped to consider how a crawl budget could be impacting your website? What is a […]

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Top Link Tracking Strategy Using UTM Parameters in 2019

UTM parameters are a crucial component in any advertising strategy. And what’s best is all it takes to effectively use them is a bit of foresight and organization. It’s REALLY that simple! What are UTMs? “Urchin Tracking Modules” go by a few different names: UTM parameters, UTM tags, UTM codes, and just UTMs. It is […]

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Basic SEO for YouTube Videos on Google

When sharing videos online, regardless of whether you’re promoting a new product, creating brand awareness or just being all-around funny, there are certain things you can do to make your video more visible to the public. This post will share basic SEO strategies that anyone can do to optimize their YouTube videos for Google.  Why […]

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Web Accessibility and ADA-Compliance for Online Businesses

You may already be familiar with the Americans with Disabilities Act (ADA) or recognize the physical accommodations for people with disabilities, such as ramps and automatic doors, but have you ever thought about what the ADA means for your business’s website? Creating an ADA-accessible online business is not the same as brick-and-mortar businesses, but it […]

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Adding products & services to your company’s Google My Business listing

If you’ve already been utilizing Google My Business and are looking to make your listing further optimized and increase conversions this is the post for you! If you’re new to Google My Business and want to start with the low down on the basics of GMB for Industrial B2Bs check out my previous post for […]

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What to Consider Before Changing Your Domain 

There are risks and concerns that go along with changing your website’s domain name. But is it possible to change your domain and not lose your SEO ranking? That is a great question. In this blog, we will explore the risks, concerns and the reasons why you should do your research on the new URL […]

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SEO and Great Web Design

Studies have shown that people decide whether or not to stay on your site within the first 10 seconds. In the past, there wasn’t much overlap between designing a website and optimizing it for search engines. Web designers and search engine marketers alike, often can easily get caught up in other best practices and forget […]

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