How Voice Search, Smart Speakers and Voice Assistants Work Together What types of devices are people using to perform voice searches other than mobile devices? It’s estimated that today, nearly 35% of voice searches are made through smart speakers. Because smart speakers don’t have screens, the voice assistant will choose the most relevant and appropriate […]
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Jun
17
The Rise of Smart Speakers and Digital Assistants
Filed Under:
Google & Other Search Engines, Optimization, Trending Topics
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Jun
17
SEM, SEO & SMM – Understanding Different Digital Marketing Strategies
We have an incredible team of Digital Marketing Specialists (DMSs) here at Ecreativeworks. They are well-trained, passionate and ambitious. They are always craving MORE. For those of you reading our recent blogs, you have likely noticed more of them! As a member of our sales team, I am a bit of a black sheep among […]
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Filed Under:
Industrial & Business Blogs, Industrial B2B Marketing, Industrial SEO, International Marketing & SEO, Social Media & Other Marketing Concepts
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Jun
11
Creating an Effective Homepage for Your Cart Site
Your homepage is often the first thing people land on when they find your company online. It needs to not only represent your brand but give people enough information to understand who you are and what you sell. All too often, homepages focus on looks instead of information. And while having an eye-catching layout is […]
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Industrial & Business Blogs, Optimization, Website Design
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Jun
11
Marketing to Engineers in a Digital World
Engineers are the target audience for a large portion of industrial B2B companies. You write long-form website copy to meet their informational needs and spend countless hours writing technical papers and case studies to establish your credibility. Your company also probably spends a large portion of your marketing budget on printing catalogs, brochures, and other […]
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Industrial & Business Blogs, Industrial B2B Marketing, Industrial SEO
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Jun
06
Creating a Solid Structure for Your Website
What is Site Structure? When building a house, from the beginning, it is crucial to have a solid foundation in place. If that isn’t the case your home will eventually have issues or even fall apart. Much like your website, it needs to be architecturally sound from the beginning so it will not only stay […]
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Jun
03
Using Google Analytics Audiences Strategically
Google Analytics audiences can be used to target specific users based on setting the criteria for your personal business needs. There are two main ways to create audience definitions in Google Ads; one is directly through Google Ads, and the other is imported through Google Analytics. However, with a combination of both, you can create […]
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Filed Under:
Advanced SEO Concepts, Google & Other Search Engines, Google Shopping Feed, Industrial B2B Marketing
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May
31
Google Ads Editor Custom Rules
Custom Rules To Live By When it comes to Google (errr, I mean… everything,) it’s always best to follow the rules. And in the case of Google Ads, you should look no further than the Custom Rules built-in to the newly-improved and impressive Google Ads Editor. Google AWE Haters Are Gonna Hate Since its inception, […]
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Google & Other Search Engines, Google Shopping Feed, Pay Per Click, Uncategorized
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May
28
What is Google Crawling and Indexing?
Two-Steps to Ensure Google knows your Website Google Search gives convenient answers and information to its users is through a specific process. This SEO process is called Indexing. It allows Google to understand the content, relevancy, and importance of any page within a website. I consider the management of this to be the most critical […]
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Advanced SEO Concepts, Google & Other Search Engines, Optimization
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May
24
Google Search Console Data Lost From April 9th to 26th
Each month we work diligently to keep your website up to date with Google’s stringent requirements. We heavily rely on the tools and information Google provides us to accomplish that task. So, when Google loses data, and then potentially punishes you for that lost data, it is undoubtedly frustrating. Here’s the story. From April 4th […]
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May
23
The Role of Demographics in B2B Digital Marketing
Whether you are a B2B or B2C business, connecting with prospective businesses (or customers) should be a foundational goal. After all, it would be near impossible to grow a business without people to build relationships with. This is true regardless of B2B or B2C designation. In the realm of digital marketing, those connections can be […]
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Filed Under:
Industrial B2B Marketing, Industrial SEO, International Marketing & SEO
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