Industrial and Business-to-Business (B2B) markets often find themselves on an uncomfortable playing field. B2C companies have flashy marketing strategies, pretty websites, and seem to get all the glory. B2B is different. These websites can be modern looking, but typically need to focus on functionality above all else since their users are often engineers needing a […]
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Mar
22
Product Schema Benefits in Industrial and B2B Markets
Filed Under:
Advanced SEO Concepts, Google & Other Search Engines, Industrial B2B Marketing, Industrial SEO, Trending Topics
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Feb
07
Understanding the Difference Between Responsive Websites and Sites Optimized for Google’s Mobile-First Indexing
Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version of a site for crawling, […]
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Filed Under:
Driving Traffic, Google & Other Search Engines, Industrial B2B Marketing, Mobile Websites
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Jan
03
Using Progressive JPEGS Improves Load Speed and User Experience
Images are a major component in optimizing your website because they have a large impact on site speed and overall performance. If there are too many images on a page or the images are too large, the time it takes for the website to load significantly increases, making it more likely that a potential customer […]
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Advanced SEO Concepts, Trending Topics, UX, Website Design
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Dec
28
What Is Local SEO and Is It Something I Should Worry About?
We know that having a website is important for any business, especially with more consumers conducting their searches and shopping online. But that doesn’t mean people aren’t still using local brick-and-mortar services. Whether you’re an auto repair shop or provide specialized services like custom manufacturing, having your pages optimized for local SEO can help you […]
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Driving Traffic, Google & Other Search Engines, Industrial B2B Marketing, Industrial SEO, Mobile Websites
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Oct
19
Google’s Latest Algorithm Updates Impact Site Traffic and Image Search Results
On September 27, 2018, Google released a broad core algorithm update that impacted the SERP pages of many websites. Even though Google described it as a small update, marketers noticed that many of their clients’ websites experienced either a sudden spike or drop in site traffic. Then, around October 4, websites that previously suffered a […]
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Analytics, Driving Traffic, Google & Other Search Engines, Industrial B2B Marketing, Industrial SEO
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Oct
03
Are You Making These Common Mistakes in Your PPC Campaign?
PPC, or pay-per-click, is a paid service that allows you to drive traffic directly to your website. It differs from using SEO to optimize for organic search rankings because you pay to be found for specific keywords as opposed to users finding your page organically. Using SEO to improve organic search results is also important […]
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Driving Traffic, Industrial B2B Marketing, Pay Per Click
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Sep
18
5 SEO Techniques to Increase your Small Business Traffic
Having an online presence in today’s technology landscape is essential, but it can seem daunting to a small business with an equally small budget. Only 17% of small businesses are actively investing in SEO techniques, meaning the majority are missing out on growth opportunities. While you may think that effective marketing is out of your […]
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Advanced SEO Concepts, Driving Traffic, Google & Other Search Engines, Industrial SEO, Trending Topics
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Sep
13
How Google’s Algorithm Changes Affect SEO
Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]
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Analytics, Driving Traffic, Google Shopping Feed, Industrial B2B Marketing, Industrial SEO, Trending Topics
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Aug
21
Targeting Featured Snippets: The Importance of Words on a Page
What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]
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Content & Copywriting, Driving Traffic, Google & Other Search Engines, Industrial B2B Marketing, Industrial SEO
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Aug
17
Mobile-First Indexing and How it Can Impact Your Site’s Ranking
Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]
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Driving Traffic, Google & Other Search Engines, Mobile Websites, Trending Topics, UX, Website Design
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