PPC, or pay-per-click, is a paid service that allows you to drive traffic directly to your website. It differs from using SEO to optimize for organic search rankings because you pay to be found for specific keywords as opposed to users finding your page organically. Using SEO to improve organic search results is also important […]
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Oct
03
Are You Making These Common Mistakes in Your PPC Campaign?
Filed Under:
Driving Traffic, Industrial B2B Marketing, Pay Per Click
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Sep
18
5 SEO Techniques to Increase your Small Business Traffic
Having an online presence in today’s technology landscape is essential, but it can seem daunting to a small business with an equally small budget. Only 17% of small businesses are actively investing in SEO techniques, meaning the majority are missing out on growth opportunities. While you may think that effective marketing is out of your […]
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Filed Under:
Advanced SEO Concepts, Driving Traffic, Google & Other Search Engines, Industrial SEO, Trending Topics
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Sep
13
How Google’s Algorithm Changes Affect SEO
Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]
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Analytics, Driving Traffic, Google Shopping Feed, Industrial B2B Marketing, Industrial SEO, Trending Topics
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Aug
21
Targeting Featured Snippets: The Importance of Words on a Page
What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]
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Content & Copywriting, Driving Traffic, Google & Other Search Engines, Industrial B2B Marketing, Industrial SEO
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Aug
17
Mobile-First Indexing and How it Can Impact Your Site’s Ranking
Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]
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Driving Traffic, Google & Other Search Engines, Mobile Websites, Trending Topics, UX, Website Design
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Aug
13
Why You Should Implement SSL on Your Business Website
Secure Sockets Layer, or SSL, refers to the security technology that creates an encrypted link between a website’s server and your browser. This encryption is what keeps information passed between the server and browser private, reducing the risk of it being stolen by other parties. Websites that are utilizing this technology have a URL that […]
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Google & Other Search Engines, Industrial SEO, Website Security
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Aug
09
Voice Search is the Future of Digital Marketing
Whether it’s asking Siri for directions to the nearest restaurant or asking Alexa to play your favorite radio station, voice search is more popular than ever. According to ComScore, half of all searches will be voice searches by 2020, and, as of January 2018, there were already one billion voice searches happening a month. The […]
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Content & Copywriting, Driving Traffic, Industrial SEO, Trending Topics
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Jul
24
Is WordPress the Right Platform for Your Website?
If you don’t have a WordPress site, you likely know someone that uses the platform for their website. What started as a blogging platform has now transformed into a popular CMS platform featuring vibrant themes and a plethora of plugins to create a modern-looking website. They’ve even added a plugin for ecommerce. Viewed as cost-effective […]
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Jul
24
Google Will Mark HTTP Sites as Not Secure Starting Today
Beginning today, July 24th, Google will be marking all plain HTTP sites as “not secure.” After several years of advocating for HTTPS encryption, Google is releasing the newest Chrome update, Chrome 68, which will add a label to all unsecure URLs. Since 2014, Google has been nudging people in the direction of secure websites by […]
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Google & Other Search Engines, Trending Topics, Website Design
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Jul
20
How Artificial Intelligence is Changing Digital Marketing
When most of us hear the words “artificial intelligence,” we think of robots in old science fiction movies or something out of a futuristic video game. AI, however, is a broad category comprised of different technologies that are already becoming more integral in our digital world. In the digital marketing space, artificial intelligence is having […]
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Advanced SEO Concepts, Driving Traffic, Google & Other Search Engines, Trending Topics
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