You’ve spent a lot of time putting powerful SEO techniques into action such as: Implementing links Optimizing for keywords Creating a great combination of internal and external links So you may wonder, why isn’t your site ranking high on Google? Well, a large component you may be missing in your SEO advances is optimizing for […]
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Apr
16
Optimizing for Searcher Intent
Filed Under:
Advanced SEO Concepts, Content & Copywriting, Google & Other Search Engines
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Apr
09
Negative Keywords – How & Why To Use Them
What the Heck is a Negative Keyword?! Great question! I’m so happy you asked! (tongue in cheek) A negative keyword is unique to Paid Search/PPC/Pay-Per-Click/SEM/CPC – whatever you prefer to term this crazy subgenre of digital marketing. A negative keyword is a word or phrase that is used to prevent an ad from being triggered […]
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Apr
05
Content Strategy + SEO
As someone who has a personal blog, I understand the importance of content. Words matter. Stories matter. The connection to my target audience (and often those outside of my target audience) relies heavily on the content that I publish. Some posts are well-received with high reader engagement while others tend to struggle with little engagement […]
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Mar
29
User Experience, Usability, and Accessibility: An Introduction
The terms accessibility, usability, and user experience are common terms in the world of digital marketing and web design, but also common sources of confusion. Although often used interchangeably, they are unique ideas that contribute in their own ways to online success. But what exactly is the difference between the three? User Experience: Building an […]
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Mar
27
Long-tail Keywords in SEO
Search Engine Optimization (SEO) is an important and foundational piece of any digital marketing strategy. In simple terms, the purpose of SEO is to make sure the website appeals to search engines and therefore ranks higher in search engine results pages (SERPs). The result of good SEO is an increase in quality and quantity of […]
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Mar
22
Product Schema Benefits in Industrial and B2B Markets
Industrial and Business-to-Business (B2B) markets often find themselves on an uncomfortable playing field. B2C companies have flashy marketing strategies, pretty websites, and seem to get all the glory. B2B is different. These websites can be modern looking, but typically need to focus on functionality above all else since their users are often engineers needing a […]
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Filed Under:
Advanced SEO Concepts, Google & Other Search Engines, Industrial B2B Marketing, Industrial SEO, Trending Topics
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Feb
07
Understanding the Difference Between Responsive Websites and Sites Optimized for Google’s Mobile-First Indexing
Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version of a site for crawling, […]
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Filed Under:
Driving Traffic, Google & Other Search Engines, Industrial B2B Marketing, Mobile Websites
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Jan
03
Using Progressive JPEGS Improves Load Speed and User Experience
Images are a major component in optimizing your website because they have a large impact on site speed and overall performance. If there are too many images on a page or the images are too large, the time it takes for the website to load significantly increases, making it more likely that a potential customer […]
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Filed Under:
Advanced SEO Concepts, Trending Topics, UX, Website Design
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Dec
28
What Is Local SEO and Is It Something I Should Worry About?
We know that having a website is important for any business, especially with more consumers conducting their searches and shopping online. But that doesn’t mean people aren’t still using local brick-and-mortar services. Whether you’re an auto repair shop or provide specialized services like custom manufacturing, having your pages optimized for local SEO can help you […]
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Driving Traffic, Google & Other Search Engines, Industrial B2B Marketing, Industrial SEO, Mobile Websites
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Oct
19
Google’s Latest Algorithm Updates Impact Site Traffic and Image Search Results
On September 27, 2018, Google released a broad core algorithm update that impacted the SERP pages of many websites. Even though Google described it as a small update, marketers noticed that many of their clients’ websites experienced either a sudden spike or drop in site traffic. Then, around October 4, websites that previously suffered a […]
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Analytics, Driving Traffic, Google & Other Search Engines, Industrial B2B Marketing, Industrial SEO
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