May
24

Google Search Console Data Lost From April 9th to 26th

Each month we work diligently to keep your website up to date with Google’s stringent requirements. We heavily rely on the tools and information Google provides us to accomplish that task. So, when Google loses data, and then potentially punishes you for that lost data, it is undoubtedly frustrating. Here’s the story. From April 4th […]

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May 24th, 2019 by Brandt Tharp | Type: Standard
Filed Under: Google & Other Search Engines, Trending Topics Tags: , , , Comments are off for this post
May
23

The Role of Demographics in B2B Digital Marketing

Whether you are a B2B or B2C business, connecting with prospective businesses (or customers) should be a foundational goal. After all, it would be near impossible to grow a business without people to build relationships with. This is true regardless of B2B or B2C designation. In the realm of digital marketing, those connections can be […]

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May 23rd, 2019 by Katie Anderson | Type: Standard
Filed Under: Industrial B2B Marketing, Industrial SEO, International Marketing & SEO Tags: , , , , Comments are off for this post
May
22

Understanding Domain Authority

Google is incredibly tight-lipped when it comes to how they determine how well a website will rank in the search engine results pages (SERPs). Because of that, Moz, a company that is an authority in search engine monitoring, developed their own proprietary search engine ranking score to give companies a means by which to predict […]

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May 22nd, 2019 by Kyle Warner | Type: Standard
Filed Under: Ecreativeworks, Trending Topics Tags: , , , , Comments are off for this post
May
20

What is a Bounce Rate Anyway?

It’s no secret that digital marketing is about growth. Users, page views, goal completions; many of the metrics we use to measure website performance are related to quantity. While we certainly want to strive for growth, it’s just as important to consider the overall quality of website traffic. The most prolific, and likely most misunderstood, […]

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May 20th, 2019 by Brandt Tharp | Type: Standard
Filed Under: Advanced SEO Concepts, Driving Traffic, Industrial SEO, Trending Topics Tags: , , , , , Comments are off for this post
May
15

SEO Title Tags: Best Practices, Rules, and Gray Areas

There is a subtle art form to crafting the ideal title tag for a web page. It is the first impression of your website to both users and Google alike. And like any other first impression, if executed poorly, can take some effort to correct. In this post, I want to talk through not only […]

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May 15th, 2019 by Kyle Warner | Type: Standard
Filed Under: Content & Copywriting, Google & Other Search Engines, Industrial B2B Marketing, Industrial SEO, Mobile Websites, Optimization Tags: , , , , Comments are off for this post
May
08

Why Google’s Base Attribution Model isn’t Accurate for B2B

If you run a business with an online presence, you or your marketing agency have most likely analyzed the traffic and user behavior on your site by using Google Analytics. Among the vast and, at times, confusing capabilities of Google Analytics, one of the most useful tools is the ability to create and track goals. […]

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May 8th, 2019 by Kasey McCarthy | Type: Standard
Filed Under: Advanced SEO Concepts, Analytics, Google & Other Search Engines, Industrial & Business Blogs, Industrial B2B Marketing, Industrial SEO, International Marketing & SEO Tags: , , Comments are off for this post
May
06

Navigation Basics: Why is it Important for Users and SEO?

Have you been to a website and gotten lost or were unable to find what you were looking for? What did you do? You most likely left and found something elsewhere that took up less energy. You’re not alone, that’s what most users would do too. We want websites to answer our questions efficiently, so […]

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May 6th, 2019 by Erika Williams | Type: Standard
Filed Under: Optimization, Website Design Tags: , , , , , Comments are off for this post
May
03

Benefits of Bing Places for Business for Industrial B2Bs

Bing Places: A Simple Tool for SEO Success as an Industrial B2B Company When it comes to search engine popularity, Google owns a large majority of the market share and is by far the rule maker in the game. As SEOs, it is our job to play by those rules to help our clients appear […]

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May 3rd, 2019 by Carson Patton | Type: Standard
Filed Under: Google & Other Search Engines, Industrial & Business Blogs, Industrial B2B Marketing, Industrial SEO, International Marketing & SEO, Optimization Tags: , , , , , Comments are off for this post
Apr
29

Applying Voice Search Optimizations to B2B Sites Will Only Help You Get Ahead of The Game

Not only is voice search growing in the B2C market, it is also growing in the business-to-business world as well. Even executives and business owners have jumped on the voice search bandwagon. A recent study reported that 90% of executives research using their mobile devices before making a purchase decision and 50% use voice search […]

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April 29th, 2019 by Patrice Isdahl | Type: Standard
Filed Under: Advanced SEO Concepts, Industrial SEO, Optimization Tags: , , , Comments are off for this post
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