Website navigation does more than tell people what content you have and where to find information. Search engines use your navigation to determine your site’s ranking, which turns into site traffic and conversions. How you structure your menu and how you label the items both have a significant impact on usability and how your site […]
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Jun
21
7 Reasons Why Website Navigation Is Important
Filed Under:
Driving Traffic, Google & Other Search Engines, Mobile Websites, Usability & Conversions, Website Design
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Jun
18
6 Reasons Your Business Needs a Website
Creating a website for your business can seem intimidating. It can require additional time and money that you’re not sure you have to spend. However, 77 percent of Americans go online every day, and 26 percent of those are online constantly. In today’s world of news feeds and mobile apps, having an online presence is […]
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Filed Under:
Driving Traffic, Industrial B2B Marketing, Industrial SEO, Website Design
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May
01
Updating Your Privacy Policy for GDPR
According to a 2016 study by TrustArc, 92% of users in the U.S. are concerned about online privacy, an increase of 45% from the previous year. Only 31% of users understand how their personal information is shared and 74% have limited their online activity due to privacy concerns, which has a serious impact on online […]
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Industrial B2B Marketing, International Marketing & SEO, Trending Topics
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May
01
Understanding How GDPR Impacts Your Business
A new personal protection law called General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. GDPR affects any business that offers products and services to, or collects personal information from, residents in the European Union (EU). GDPR was proposed by the European Commission to create stronger data protection laws for people residing […]
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Industrial & Business Blogs, Industrial B2B Marketing, International Marketing & SEO, Trending Topics
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Jun
29
How a Redesigned Website Can Result in Lowered Traffic (But Not Permanently)
If you’ve been through a website redesign – whether in the last ten days or last ten years—you know that it’s a process with many exciting moments. It can feel as if you’re lost in a sea of difficult questions: What should the new website look like? How many pages should it be? What will […]
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May
30
It All Depends…
by Ecreativeworks’ newest author, Julia Johnson “It depends!” “It depends…” “It depends.” The number one answer in the world of SEO (Search Engine Optimization) is always “it depends.” Now it’s clearly obvious that “it depends” can be a very frustrating and stale response, but one thing is for sure, it is often times the most […]
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May
12
Ecreativeworks Weekly Roundup: May 8-12, 2017
Happy Friday, everyone! How about this past week, huh? Sure has been a week! Haven’t seen a week like this one in at least seven days (give or take). Anyway, now it’s almost the weekend, so the last five days will soon be irrelevant and largely forgotten. If you’re going to remember any one thing […]
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Apr
21
Ecreativeworks Weekly Roundup: April 17-21, 2017
Tomorrow is Earth Day, so we hope you’ll have the opportunity to get out there on Saturday and enjoy our beautiful planet. Maybe take a nice long walk with your dog; maybe have yourself a nice picnic with your special someone; maybe join in on the March for Science. It’s a big planet, so there’s […]
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Apr
14
Ecreativeworks Weekly Roundup: April 10-14, 2017
Happy (almost) Easter, everyone! If the Easter Bunny lays an egg on Sunday, that means six more weeks of Lent, right? Something like that. Anyway, before you clock for the weekend (which, if you’re lucky, is of the “long holiday” variety), check out our latest compendium of the best and most informative SEO and digital […]
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Mar
31
Ecreativeworks Weekly Roundup: March 27-31, 2017
Don’t be fooled—it really is April tomorrow. Hardly seems possible, but there it is. Time flies, unless you’re waiting to clock out on a Friday afternoon. Fortunately, the Ecreativeworks Weekly Roundup will fill a few precious minutes of your time and get you that much closer to the weekend. Plus, you might learn something about […]
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