Due to the prevalence of smart phones and other mobile devices, having a responsive website is not just a good idea, but a necessity. Without it, you’re risking search engine penalties and frustrated users, which ultimately hurts your company’s online credibility and cost you potential sales. Responsive Web Design (RWD) creates a single, fluid website […]
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Aug
17
The Importance of Having a Responsive Website
Filed Under:
Driving Traffic, Google & Other Search Engines, Mobile Websites, Trending Topics, UX, Website Design
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Aug
13
Why You Should Implement SSL on Your Business Website
Secure Sockets Layer, or SSL, refers to the security technology that creates an encrypted link between a website’s server and your browser. This encryption is what keeps information passed between the server and browser private, reducing the risk of it being stolen by other parties. Websites that are utilizing this technology have a URL that […]
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Google & Other Search Engines, Industrial SEO, Website Security
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Aug
09
Voice Search is the Future of Digital Marketing
Whether it’s asking Siri for directions to the nearest restaurant or asking Alexa to play your favorite radio station, voice search is more popular than ever. According to ComScore, half of all searches will be voice searches by 2020, and, as of January 2018, there were already one billion voice searches happening a month. The […]
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Content & Copywriting, Driving Traffic, Industrial SEO, Trending Topics
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Jul
24
Is WordPress the Right Platform for Your Website?
If you don’t have a WordPress site, you likely know someone that uses the platform for their website. What started as a blogging platform has now transformed into a popular CMS platform featuring vibrant themes and a plethora of plugins to create a modern-looking website. They’ve even added a plugin for ecommerce. Viewed as cost-effective […]
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Jul
24
Google Will Mark HTTP Sites as Not Secure Starting Today
Beginning today, July 24th, Google will be marking all plain HTTP sites as “not secure.” After several years of advocating for HTTPS encryption, Google is releasing the newest Chrome update, Chrome 68, which will add a label to all unsecure URLs. Since 2014, Google has been nudging people in the direction of secure websites by […]
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Google & Other Search Engines, Trending Topics, Website Design
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Jul
20
How Artificial Intelligence is Changing Digital Marketing
When most of us hear the words “artificial intelligence,” we think of robots in old science fiction movies or something out of a futuristic video game. AI, however, is a broad category comprised of different technologies that are already becoming more integral in our digital world. In the digital marketing space, artificial intelligence is having […]
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Advanced SEO Concepts, Driving Traffic, Google & Other Search Engines, Trending Topics
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Jul
12
5 Reasons Why You Should Regularly Update Your Website Content
Everyone in the marketing industry has heard the phrase “content is king” more times than they can count—but for good reason. Creating a website is a great first step, but if your website is not regularly updated, your traffic can stagnate. A website is not a one-and-done project, but a continual process that should evolve […]
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Content & Copywriting, Driving Traffic, Industrial B2B Marketing, Trending Topics
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Jul
09
How Website Design Affects UX and Content Marketing
Driving traffic to your website is important, but that alone won’t result in conversions. To get the most out of your content marketing efforts, you need a website that looks good, provides helpful information and is easy for users to navigate. Enter User Experience (UX), which focuses on the usability and accessibility of your website. With two-thirds of […]
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Driving Traffic, Industrial B2B Marketing, Usability & Conversions, UX
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Jun
28
An Introduction to SEO
SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of Search Engine Optimization First and […]
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Content & Copywriting, Driving Traffic, Google & Other Search Engines, Industrial SEO, Trending Topics
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Jun
26
Net Neutrality and How It Affects Your Business
Net neutrality is a set of rules based on the principle that internet service providers treat all of the information online equally and do not charge users different fees based on the type or amount of content they would like to access. Without net neutrality, users could be charged more to stream music or videos […]
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Driving Traffic, Industrial B2B Marketing, International Marketing & SEO, Trending Topics
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