In contract manufacturing, getting your company’s capabilities in front of the right people is half the battle. As marketing shifts to the internet, engineers and other quality prospects look to online research to conduct in-depth research to find the right, high-quality manufacturing services necessary for their projects.

If your contract manufacturer website is not producing quality leads, your content and digital marketing efforts may be at fault. Strategic digital marketing for contract manufacturers should include content that puts your message in front of prospective buyers and encourages engineers to consider your product.

Engineers Rely on Inbound & Digital Marketing for Choosing a Manufacturer

When considering contract manufacturers, engineers are looking for a manufacturer who can meet their requirements while being cost-effective for their projects. To attract quality leads, your contract manufacturing website content should include details of what you do and why they should work with you. This will optimize search ranking while providing an easy-to-use experience for prospective customers.

However, organic content is key, as paying for a higher search ranking does not necessarily provide quality leads. According to the 2023 State of Marketing to Engineers from TREW Marketing and GlobalSpec, nearly half of the participating engineers avoided paid ads but were willing to filter through at least five pages of search results to find relevant information. Additionally, most participants reported reviewing at least six pieces of content as part of making a purchasing decision. This content includes:

• Articles
• On-Page Content (and Service Descriptions)
• Video Content
• Social Media
• Email Campaigns

With so much of the buyer’s journey now occurring online, it’s critical that your website adequately outlines your services and capabilities, highlights the quality of your operation, and lets your prospects get to know your business. Your website should work as a fully integrated member of your sales team, providing seamless research and browsing experiences for prospective customers searching for a contract manufacturing partner. Failure to do so may send your prospects searching elsewhere.

Providing Quality Information for Marketing on Contract Manufacturing Websites

In addition to including the vital information your prospects require for their research, your website should showcase your manufacturing knowledge and capabilities. A successful contracting manufacturer’s website can also work as a digital storefront, providing a trustworthy and high-quality way for prospects to get to know your business, the history of your product, and your manufacturing operations. Utilizing digital marketing designed for contract manufacturers can help.

Highlighting unique processes, skills, and materials gives insight into how you differ from your contract manufacturing competitors. Optimizing content for keywords helps with searchability and calls attention to specialization and experience on search engines. Informative content in digital marketing for manufacturers should accurately reflect products and services offered while enticing prospective buyers with industrial mastery.

Prospective Considerations for Contract Manufacturing Websites

Implementing a strategic digital marketing approach for your contract manufacturer’s website lets you talk to your buyers without overwhelming or insulting them with simple information. By including the correct information about your operation and manufacturing capabilities, prospects can quickly find your business and evaluate your abilities.

Is Your Web Design Highlighting Manufacturing Capabilities?

A successful contracting manufacturer’s website acts as a round-the-clock salesperson. While researching a manufacturing partner, engineers should be able to quickly and effectively find important service information. Manufacturing capabilities should be established to let the engineer know if a manufacturer can handle their requirements for scalability and if they have the proper equipment and technical capabilities to meet the demands of their projects and industries. This can include:

• Comprehensive work galleries and photos of past projects
• Ability to request a quote for custom orders
• Website divided into categories that make sense to your target audience
• Easily accessible product configurators and part builders
• CAD/3D model integrations
• And more!

Does Your Website Demonstrate Manufacturer Knowledge and Expertise?

Calling attention to examples of technical ability and manufacturing experience on your website will produce quality leads by demonstrating your contract manufacturing talent. A website should be more than a brochure, giving in-depth knowledge that encourages engineers to contact sales departments:

• Break down webpages to specific services you provide, materials, and machining operations
• Show samples of work you have provided
• Use case studies to illustrate a complete picture of your manufacturing capabilities
• Create a portfolio of past customers to demonstrate your successes
• Talk about Quality standards
• Display testimonials from satisfied clients
• Use blog posts to discuss and educate prospects on relevant, timely topics
• Specific pages for industries you work in and want to grow
• And other strategies!

Trust Ecreative with Designing Your Contract Manufacturing Website

Most contract manufacturers already have a website, but it may not be producing the quality leads you need. Ecreative is here to help. We can build and market a website that displays work galleries, technical skills, and expert knowledge. Redesigning or creating an industrial B2B website for contract manufacturing can be challenging, but we have built thousands of successful websites for industrial B2B businesses, and we’re ready to generate the valuable leads you’re searching for with a digital marketing solution designed for contract manufacturers. We offer:

• Over two decades of earned industrial B2B experience
• Specialized websites built for OEMs, distributors, suppliers, manufacturers, and other industrial B2B markets
• In-house team of web developers to create your best B2B web design
• Proven industrial website development strategies to help grow your business
• Dedicated industrial digital marketing team to cultivate an online marketing plan centered on your goals
• Expert team of in-house copywriters to craft content that reaches your prospects
• And much, much more!

Schedule a free consultation when you’re ready to discuss upgrading your website’s functionalities to include the necessary components for producing quality leads.

Get a Website Consultation Booked Now