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Case Study

Triad Products

In a perfect world, all leads generated via a website or Search Engine Optimization (SEO) would be high-quality, warm leads. Unfortunately, lead quality can decrease over time due to a variety of different factors. Understanding and analyzing potential patterns through research and data-driven insights helped Ecreative positively shift Triad’s declining website engagement.

How We Helped:

  • Buyer Persona Development
  • Search Engine Optimization
  • Competitive Analysis
  • Content Revisions
increase-leads-1

Background

Triad Products is a niche contract manufacturer with over 40 years of experience in tube bending, tubular components, coils, and assemblies. Their manufacturing capabilities include working with multiple types of materials and bending custom parts and individual components for OEMs.
34%
increase in goal completions
18%
increase in sessions
14%
increase in conversions

 The Challenge

The client experienced a decrease in the quantity and quality of leads generated through their website. The existing content was highly informational but did not call enough attention to their OEM capabilities and focus on medium volume runs. Ecreative decided that Triad needed to shift its content focus to highlight these points and bring in more and better qualified leads.

 The Solution

Ecreative conducted a competitive analysis and in-depth persona development to highlight Triad’s strengths and understand their current buyers. This information helped the team create a content strategy that targeted the right users through search engine optimization and better defined the scope and scale of Triad’s capabilities.

 The Results

An aggressive SEO and content strategy focused on user engagement resulted in an increase of organic traffic and goal conversions. Within six months, Triad Products saw a significant increase in lead generation and an overall increase in revenue per lead. Comparing this period to the previous six months showed:
 

  • Goal completions increased 34%
  • Sessions increased by 18%
  • Conversion rates increased 14%
Visit their website:  Triad Products

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