Linders Specialty Company

The Challenge

Linders discovered they were nearly invisible in local search results for their core services. Their website had recently been updated, and it looked nice, even featuring a large video, but a minimal SEO strategy became a major obstacle to generating new business. They needed a focused digital sales strategy to gain visibility, especially in the competitive Midwest industrial marketing space for metal bending companies.

The Solution

Ecreative worked with Linders on a full CMS website redesign, complete with strategic navigation optimized for the metal fabrication industry. An initial SEO campaign was launched, focusing on technical improvements, targeted copywriting, and local and regional visibility, with an industrial paid search strategy added a few months later.
Our strategy created 34 pages of new content, including service pages, a work gallery, and updated home/about content with localized messaging. Google Business and Bing Places profiles were also created and maintained with monthly posts.

The Results

Within one year, Linders experienced dramatic growth:

• Sessions: ↑ 286%
• Users: ↑ 302%
• Conversions: ↑ 158%
• Impressions: ↑ 346%
• Clicks: ↑ 99%
• Top 10 Keywords: ↑ 220%

Thanks to ongoing targeted SEO and PPC efforts, Linders was able to transform their website from a brochure to a salesperson, taking their business to the next level. By fall 2024, they were receiving inquiries from across the US and Canada, far exceeding initial local goals.
Visit their website: Linders Specialty Company

Complete Digital Marketing for Metal Fabrication Companies

If you're looking to grow local search visibility, increase lead generation, or need a full CMS website redesign, Ecreative is your solution. We provide web design and industrial marketing for metal fabricators that produce real results. Our team will develop metal fabrication SEO strategies that align with your goals while driving measurable growth.
Contact us today to learn how Ecreative can turn your website into a 24/7 salesperson for your business.