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Case Study

Polyconn

Polyconn wanted to increase traffic to qualified users, improve ROI and boost conversion rates through their website. Ecreative’s comprehensive approach to industrial digital marketing more than doubled client revenue and increased checkout goals by 75% after just one year of an SEO Program.

How We Helped:

  • Website Redesign
  • Search Engine Optimization
  • Targeted Content Strategy
increase-traffic-1

Industrial Distributor Website Case Study Background

Polyconn has been a master distributor of pneumatic parts and components for OEMs, MROs and distributors for over 40 years. Polyconn was seeing a drop in traffic and conversions and wanted to increase traffic to qualified users, improve ROI and boost conversion rates through their website. They signed on for a website redesign with an upgrade to their ecommerce platform along with an ongoing SEO program.
49%
increase in traffic sessions
75%
increase in checkouts
83%
increase in goal completions
135%
increase in revenue

 The Challenge

Polyconn’s existing checkout process was inefficient, and their product database lacked the functionality to support a growing product line. The user experience wasn’t buyer-friendly or responsive on both mobile and desktop.

 The Solution

The SEO strategy included a multi-faceted approach that involved copywriting, navigation clean-up, keyword research, technical SEO and more. Ecreative worked with Polyconn on a full visual design update that supported responsive web design. In addition, the database platform was updated to include a more robust approach to document and image management. We implemented modified quote capabilities to provide a more streamlined and user-friendly journey and checkout process on both mobile and desktop.

 The Results

The rebuilt website launched in May 2021, with an SEO program starting shortly after in June 2021. Metrics from the last 6 months of 2021 vs. the last 6 months of 2022 demonstrate a significant increase in Goal Completions, Traffic and ROI.

SEO Program Results After One Year

  • Revenue increased by 135.66%
  • Goal completions improved by 83%
  • Checkout goals increased by 75%
  • Traffic sessions improved by 49.95%
Visit their website: Polyconn

Increase Revenue With a Custom Industrial Digital Marketing Plan Today

Contact Ecreative to learn how an Industrial SEO Program or New or Rebuilt Product Database Website tailored specifically to your industrial distributor business can help you strengthen your online product presentations, improve the website user and shopping experience, reach the right audiences, and ultimately increase your sales.

Schedule a Consultation Today