Backlinking And Internal Linking Bring Value To Your Site

Any link to your website from an external website is called a backlink, or external link.  Backlinks are used by Google to calculate how trustworthy they consider your page. Having backlinks from authoritative sites is important to boost your site’s ranking and search visibility. The more visible you are, the more likely you are to attract qualified leads.

Backlinking Helps Your Business Establish Authority

What exactly is backlinking, and why does it matter?

• Backlinks are another important part of Search Engine Optimization (SEO) strategy that help boost your perceived authority and reassure search engines that they can trust your site. Even more than that though, Google has stated that it is one of the top three search ranking factors. Let’s be honest. We are all trying to impress Google and Bing into showing our pages higher on the search results, so you want to ensure you are doing this. In addition, backlinks create a better user experience. Users of those other sites don’t have to go search for relevant information; it has already been found for them. 

Internal Linking Builds Site Structure and Boosts Rankings

If I utilize backlinking, do I really need to worry about internal linking as well?

• The answer is, “yes!”  Unlike backlinking, internal linking is all done within your website by connecting one page to another within your domain.  It’s a great way to create opportunities for users to find information related to what they initially looked for.
• Internal linking provides several other benefits. When you are linking within your site, you are establishing context and website structure of your website for Google, Bing, and the user. Just like backlinks meet a client where they are to help them find relevant information, so does internal linking. What helps the user experience also helps boost Google’s crawl experience.