There is almost nothing more exciting for your company than the day your website launches. After weeks, months, even years of work, you are finally putting your shiny new site out into the world for your current and potential clients to start interacting with you. It is a day of celebration for both you and your web development company. The only question now is, are you fully preparing your site for success?

Not only does your site need to be technically sound, you are now competing against all the other websites being published every day. A successful online presence consists of a multichannel approach, supported by teams of professionals who understand the digital market. Thankfully, this is not something you need to tackle on your own. Ecreative is available to help your company implement the 5 steps below, ensuring your website starts off on the right foot.

Run a site audit using third-party software.

Just like in the real world, nothing in the digital world is perfect. From time to time, pages will 404 and 301s won’t redirect correctly. Third-party tools like Sitebulb and Screaming Frog allow you to quickly scan a site for errors instead of wasting time checking things manually.

Fetch and request indexing of all pages.

Or, if your site is larger, indexing your most important pages. Indexing is a way of asking Google’s robots to come to look at your site. If you do not send out that request, it may take them longer to find you.

Add analytics to your site using Google Tag Manager.

Often, when assisting clients in developing and designing a website, it’s common to see an existing site lacking the advanced tracking capabilities provided by Google Tag Manager. Don’t miss out on key metrics like scroll tracking; make sure you have Tag Manager on your site as soon as it goes live.

Notify your online clients that your new site is live.

Your existing clients are probably just as excited about your new site as you are. Buying products online, easy access to customer support, seamless checkout and easy shipping process are all expected in an ever-developing economy. Thankfully getting in touch with this market is effortless when you work alongside a full-service web development company that provides copywriting and blog development services to take this project off your list.

Maximize your impression potential with Online Ads

When you invest in Google Ads, you are paying to show up in one of the top spots in search engine results pages and for the keywords you choose. Online ads are a great way to increase traffic to your site early on. Unfortunately, costs can often add up if you are not targeting the right customers and negatively affecting your ROI.

Implementing the right tools for website success

As you have learned throughout the web development process, there is always a balance of visual and technical components. Maintaining this balance after site launch is also an important part of reaching your specific online goals. Technically, you need to make sure nothing is broken. You need to accurately monitor your presence with tools like Search Console and Tag Manager, both provided by google.

And when it comes to your company, your greatest chance at an ongoing return on investment is going to be a multichannel strategy that includes well developed email automation, a professionally targeted ad strategy, and relevant and interesting blog content.

Don’t try to tackle an initiative this large internally. Support your online presence by teaming up with a Digital Marketing Specialist at Ecreative. Our marketers know how to implement these five website launch support strategies and a multitude of other tools your company needs to stand out in the virtual crowd. Schedule your free consultation today!