B2B businesses are facing several challenges right now. Many of you are overwhelmed with orders and trying to figure out which emails and RFQs to respond to first. Being busy right now is a good thing, but that doesn’t mean it’s not stressful.

It’s Time to Prioritize Which Customers Receive Your In-Demand Products

Many customers still need products. It’s just that the focus is shifting to make sure those who urgently need products are the first to receive them. Essential medical and household products are difficult to come by, and because of this, manufacturers are shifting their focus to meet the needs of essential businesses such as hospitals and care facilities. Low inventory paired with high demand has caused manufacturers to shift into overdrive producing: 

• Medical supplies, including ventilators and protective wear such as gloves and masks 
• Cleanroom products
• Cleaning chemicals and janitorial supplies
• Bottled water
• Hand sanitizer and sanitizing sprays

The rapidly increasing demand for these and other essential supplies is leaving many manufacturers struggling to keep up. Businesses with overseas operations are also struggling, albeit differently, as they work to retain and attract customers.

Help Your Business by Getting Creative with Manufacturing and Distribution

It’s time for businesses to start getting creative. Did you hear how executives from Tesla, a car manufacturer, and Medtronic, a leading medical device company, got together to discuss manufacturing ventilators? It might seem like an odd pairing initially, but when you think about it, it’s pretty brilliant.

Even those who don’t produce medical supplies or other high-demand products can find ways to make money and reassure customers during tough economic times. Think about which of your products and services are most useful to people right now. Reach out to your contacts to see if there are ways you can band together to weather out the pandemic storm.

Here are a few ways Ecreative’s B2B and B2C clients are facing pandemic challenges, along with recommendations on what your business can do:

• A manufacturer of eco-friendlier chemicals shifted production at one of their facilities to manufacturing hand sanitizer for medical and industrial clients.
• Fabrics companies are allocating resources to manufacturing face masks and other protective equipment.
• Local companies have started offering contact-free delivery or curbside pickup at brick-and-mortar facilities.
• Manufacturers and distributors with facilities in China have created informational website pages to assure clients they can maintain manufacturing capabilities despite shutdowns.
• Companies are showing their commitment to the community by giving a percentage of their proceeds to COVID-19 vaccine research, hospitals, food shelves, and other causes. 
• Manufacturers with suspended production can rent out their facility or equipment to companies requiring additional space.

Ecreative Can Help with Expert Digital Marketing plans

We’ve been in the marketing business for over 20 years and know how to help B2B businesses ride out a recession.  Our team is here to help you find creative ways to make money and provide the marketing needed to promote your products and services. Get in touch with us today to start discussing your COVID-19 business marketing plan.