Katie Anderson
Digital Marketing Specialist
More Millennials and Gen Z are becoming stakeholders in the B2B buying process. While your target audience may be...
Discussion of how data-driven insights can help create actionable results for digital marketing programs. Understanding...
Buyer personas are a valuable, yet often overlooked component of B2B content marketing strategies. Learn how personas...
Understanding the buyer’s journey helps you connect with your target audience at the right stage in the purchasing cycle.
Knowing who your target audience is through user personas is just as important as how you connect with them.