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Kasey McCarthy

Digital Marketing Specialist



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Amazon has always been improving their site’s usability to make sure that users have the best experience. This in turn...
With the core update and the updated featured snippet position, January 2020 was full of Google updates that affected...
Learn about how A/B testing can be used to test new versions of your website to boost sales. This can avoid making risky...
Mixed content is when a site has both secure (HTTPS://) and non-secure (HTTP://) resources or links. Because secure...
50% of searches are done on mobile. Optimize your website’s mobile version to improve your brand’s perception,...
Make your call to action buttons engaging and concise to increase sales and your conversion rate.
Attribution modeling in Google Analytics tracks where conversions come from and what source should get the credit. Learn...

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