Blog Posts about Paid Search Advertising

SEM, SEO, and SMM are all strategies used in digital marketing, but do you understand the differences between them?

Negative keywords are words or phrases that prevent an ad from being triggered. Learn how this can help enhance your pay...

Pay-per-click, or PPC, campaigns allow you to drive traffic directly to your site. Avoid these common mistakes to...

Starting on May 16th, 2016, Google will require e-commerce sites to include GTINs for every product. Ecreative can help...

Use a word cloud when researching Pay Per Click terms to refine valuable phrases that drive conversions, bring quality...

In April 2012, Google announced some big changes to how your ads will appear in search results. Learn more about how to...