B2B Social Media Optimization

Well-Managed Social Media Can Improve Your Organic Search Results

Social media is, without question, the fastest growing marketing platform on the web. Ecreativeworks’ B2B social media strategies will help keep your business at the forefront of the latest digital trends. With services that include LinkedIn, blogs, Facebook, YouTube, and more, Ecreativeworks will help you reach your customers in new ways while simultaneously improving your organic search engine visibility.

We offer a variety of social marketing services designed to stand alone or to work in conjunction with your existing website marketing programs. You can put as much or as little time into your B2B social media marketing as your schedule allows, and let Ecreativeworks take care of the rest. We offer everything from one-time setups and training in B2B social media usage to content development to monthly management programs.



B2B Social Media Strategies for the Industrial Marketplace

Industrial B2B social media strategies differ from consumer social media programs in the type of information shared and the platforms used. Unlike marketing for consumer products, industrial companies don’t always have something fun and sexy to share on Facebook or Pinterest. However, if your B2B social media is done right, it’s not hard to find the niche market that is interested in the capabilities of the latest CNC machine or a video on molecular beam epitaxy.

Ecreativeworks’ develops effective B2B social media strategies that use a combination of discussion groups, forums, LinkedIn profiles, blogs, and website tools. A combination of these B2B social media techniques will help you build an audience and communicate with your potential customers in an informal way, while still providing information that is useful to those customers’ everyday business challenges.

 

Elements of Ecreativeworks’ B2B Social Media Strategies

Ecreativeworks will work with you to develop the perfect customized program for your business. Every B2B social media program is different, but in general, our B2B social media strategies include one or more of the following:


Forums & Discussion Groups

  • Find or start the conversation on industry related discussion groups or forums.
  • One secret for B2B social media success is to find a problem and present the solution with your company’s products or services. A forum or discussion group is a great place for this.
  • This social media outlet generally allows for individual postings or postings as a company. In most cases, you’ll be able to create and optimize your forum profile as well.

Blogs

  • Popular with both individuals and businesses, blogs are a simple way to keep clients and potential customers up to date on your company’s latest news, new products, upcoming events and more.
  • Ecreativeworks can build your business’s blog scratch, and populate it with frequent posts based on the content you want your customers to know about. Your content can be self-created, or our industrial copywriters can handle writing duties for you.
  • Blog posts with links back to your company’s website will increase customer traffic and conversions while improving your search engine rankings.

LinkedIn

  • LinkedIn is a great place for professionals to share their knowledge and expertise in the marketplace. With over 500 million users, it is one of the largest social media platforms in the world.
  • LinkedIn acts as a dynamic online resume and networking opportunity. You can post updates to your network, upload and share presentations, and join topic specific discussion groups.
  • Company pages make it easy for you to highlight products and services, and to provide regular company updates.

 


Youtube

  • Receiving over 2 billion visitors per day, this user-generated video site is the perfect place to grow your B2B social media presence.
  • Ecreativeworks can help you build your own “channel” to reach your clients and potential customers. Adding just a few informative and/or entertaining videos about your business can have a huge positive impact on your overall SEO.

Website Tools & Resources

  • Your website is one of the most effective tools for B2B social media. Think like your customers to better reach your target audience and provide resources that they will want to revisit and share.
  • Calculators, data charts, articles, white papers, downloadable CAD files, and the like are great features to add to your website and to promote through yours or your audience’s channels.
  • Work with Ecreativeworks to build dynamic website tools and resources that others want to talk about!

Additional B2B Social Media Strategies at A Glance

Ecreativeworks can also focus your B2B social media program on the most popular and most used social media networks, to ensure that your business reaches the most people in the best possible ways. Depending on your marketplace, a Facebook page, a Twitter or Tumblr account, or a Pinterest page can be an incredibly effective way to reach potential customers.

Facebook

  • By far the world’s most visited website, Facebook now sees over 2 billion users every month—2 billion! Don’t miss out on all that potential for exposure!
  • Ecreativeworks’ social media strategies include creating a full profile for your company: contact info, direct links to your website, regular updates, relevant photos, and more.
  • A company Facebook page will help you build your overall network and quickly and easily increase your exposure to new customers.

Google+

  • Integrated with Google Products and the Google search algorithm, an up-to-date Google+ account is a must to gain the leading edge in search engine results.
  • This platform has been adopted by some industrial users, but your target audience may not be participating here for business.
  • Google+ is designed to create circles and interactions around topics. You can create brand pages and participate in conversations with anyone you want.
 

Twitter

  • Tailor-made for quick, relevant updates.
  • With Ecreativeworks’ social media strategies, your business can use this forum to provide brief news blurbs or link back to content on your business’s blog posts or website.

Tumblr

  • All-in-one social media platform that allows you to integrate blog posts, video, photos, other social media feeds and more.
  • It has over 18 billion user generated posts since its creation in 2007.
  • Ecreativeworks’ B2B social media strategies have used Tumblr to help congregate social media efforts, and have seen excellent results for many customers.
 

 

Want to build or improve your company’s B2B social media presence?

Ecreativeworks can provide customized B2B social media strategies that will maximize your exposure to potential customers all across the world. To step up your B2B social media presence, contact us today.


Headquarters13220 County Road 6, Suite 150
Plymouth, Minnesota 55441
763-450-3900 • 888-234-5071

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