Paid Search Specialist

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List Date: 07/30/2019

Location: St. Louis Park, MN

An Ecreativeworks Paid Search Specialist is responsible for the maintenance and development of Google Ads accounts for current and future clients. This person should be able to effectively communicate the overall strategy of a campaign to a client and then be able to implement it efficiently and effectively. This role will work with other in-house team members to optimize ROI, Conversions, and/or engagement on the client’s website.

This role is also responsible for developing client-specific strategies, tracking monthly progress, populating monthly reports, and presenting reports to the client.

It is anticipated that the core role will remain consistent; however, additional responsibilities and/or activities may be added as the role progresses and is refined.

 

Core Responsibilities

  • Client facing relationship management including general education regarding Paid Search Strategy, Tactics, Opportunities, and Recommendations
    • Management and tracking of internal and external correspondence
  • Tracking budget pacing and expenses
  • Keyword Research, expansion, and optimization
  • Designing and implementing a coherent keyword strategy
  • Developing Ads and effective Ad Copy
  • Competitor analysis
  • Monthly Reports for all clients

 

Secondary Responsibilities

  • Advising team members with insights learned from Paid Search strategies
  • Advising team members with landing page optimization ideas
  • Sharing and Contributing to internal teams’ best practices, new trends, and interesting experiences relevant to our clients.
  • Developing internal documentation and procedures

 

Required Skills Include

  • 1-3 Years of experience managing Paid Search campaigns (Google Ads Certified)
  • Well-versed in analytics (Google Analytics Certified)
  • Familiarity with A/B and Multi-variate testing
  • Up-to-date with the latest trends and best practices regarding bid management, keyword strategies, etc.

 

This is a full-time position in our St. Louis Park, MN office.

To apply, please email your resume, cover letter, and salary requirements to jobs@ecreativeworks.com.

No phone calls, please.

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Headquarters 
2219 Edgewood Ave S.
St. Louis Park, MN 55426
763-450-3900 • 888-234-5071

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