Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Content Is ‘It’. Period.

content is king

But You Have to Do It Right You’ve heard that content is ‘it’ before – but ‘it’ is just so ambiguous and probably even boring to some of my readers. I love discussing the importance of web marketing content. But creating engaging content isn’t always easy. Most of my pages consist of a manufacturing company’s […]

What Your “About Us” Page Says About You

Ecreativeworks

In talking to clients about the copy I’m writing for their websites, the About Us page is often one of the most difficult for them to discuss. It seems like it should be simple, because, well, it’s called “About Us”—all you really have to do is talk about your business. However, your website’s About Us […]

The Importance of Professional Translation for Your International Site

When creating an international version of your website, it may be tempting to click on Google Translate.  While the tool is free and fairly accurate for the basics, it isn’t for professional use.  Let’s look at it this way: If someone offered to take on your project for free without any research or a meeting […]

Google Hummingbird & You

Google Hummingbird

Last week, Google quietly dropped some major news—they made a huge update to their core search algorithm, one that will likely affect up to 90 percent of searches worldwide. Known as “Hummingbird” for whatever reason, this change was actually implemented about a month ago, but wasn’t formally announced until last week. What is Google Hummingbird? […]

What Is Your Web Content Freshness Date?

Update website content

Let’s put it this way, your “Web Content Freshness Date” timeline is in no way analogous to a spent nuclear fuel rod’s half-life. However, many companies think that their content is performing wonderfully with their “new” website having been launched in February 2007 and their last update to the site consisting of a “News Release” […]

How to Write Content for SEO

Part of my job is to help my clients with writing their content for the website they are either creating or updating during a redesign. During this process we have what is called a “content coaching” meeting.  Now, this is not a meeting for me to tell you what you should say about the products/services […]

Things My Dad Would Say About SEO Projects

Many times when I am working on a project, things that my dad would say to me growing up come to mind.  You see, my dad was and still is to this day a work-a-holic.  This has led to what I consider to be “my great work ethic”.  I consider myself not to be a […]

Do I have to write more content?

This is a question that I am asked often by clients when I get to the content writing portion of a new website project.  You see, what happens is we will give them what we call a working content document that outlines what they need to have on each page of their website according to […]

Website Projects Are A Lot Of Work?!

I work with a lot new website projects, both from the standpoint of a brand new site and redesigns of existing sites.  I will tell you from experience that both require a lot of work.  To clarify this:  they require work, not only from your website development company but also from you the company owner/marketing […]