The Rise of Smart Speakers and Digital Assistants

How Voice Search, Smart Speakers and Voice Assistants Work Together What types of devices are people using to perform voice searches other than mobile devices? It’s estimated that today, nearly 35% of voice searches are made through smart speakers. Because smart speakers don’t have screens, the voice assistant will choose the most relevant and appropriate […]

Applying Voice Search Optimizations to B2B Sites Will Only Help You Get Ahead of The Game

Not only is voice search growing in the B2C market, it is also growing in the business-to-business world as well. Even executives and business owners have jumped on the voice search bandwagon. A recent study reported that 90% of executives research using their mobile devices before making a purchase decision and 50% use voice search […]

Voice Search is the Future of Digital Marketing

Whether it’s asking Siri for directions to the nearest restaurant or asking Alexa to play your favorite radio station, voice search is more popular than ever. According to ComScore, half of all searches will be voice searches by 2020, and, as of January 2018, there were already one billion voice searches happening a month. The […]

How Artificial Intelligence is Changing Digital Marketing

When most of us hear the words “artificial intelligence,” we think of robots in old science fiction movies or something out of a futuristic video game. AI, however, is a broad category comprised of different technologies that are already becoming more integral in our digital world. In the digital marketing space, artificial intelligence is having […]