Understanding Domain Authority

Google is incredibly tight-lipped when it comes to how they determine how well a website will rank in the search engine results pages (SERPs). Because of that, Moz, a company that is an authority in search engine monitoring, developed their own proprietary search engine ranking score to give companies a means by which to predict […]

SEO Title Tags: Best Practices, Rules, and Gray Areas

There is a subtle art form to crafting the ideal title tag for a web page. It is the first impression of your website to both users and Google alike. And like any other first impression, if executed poorly, can take some effort to correct. In this post, I want to talk through not only […]

Navigation Basics: Why is it Important for Users and SEO?

Have you been to a website and gotten lost or were unable to find what you were looking for? What did you do? You most likely left and found something elsewhere that took up less energy. You’re not alone, that’s what most users would do too. We want websites to answer our questions efficiently, so […]

Applying Voice Search Optimizations to B2B Sites Will Only Help You Get Ahead of The Game

Not only is voice search growing in the B2C market, it is also growing in the business-to-business world as well. Even executives and business owners have jumped on the voice search bandwagon. A recent study reported that 90% of executives research using their mobile devices before making a purchase decision and 50% use voice search […]

What is the difference between front-end and back-end optimization?

Google’s search engine algorithm and SEO recommendations are always evolving. In turn, digital marketers must evolve to meet Google’s requirements. Many people believe that Search Engine Optimization is simply stuffing keywords onto a web page and having functional navigation. In reality, effective optimization involves much more than keywords: it requires equal attention to on-page (front-end) […]

Understanding the Difference Between Responsive Websites and Sites Optimized for Google’s Mobile-First Indexing

Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version of a site for crawling, […]

Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Mobile-First Indexing and How it Can Impact Your Site’s Ranking

Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]

Voice Search is the Future of Digital Marketing

Whether it’s asking Siri for directions to the nearest restaurant or asking Alexa to play your favorite radio station, voice search is more popular than ever. According to ComScore, half of all searches will be voice searches by 2020, and, as of January 2018, there were already one billion voice searches happening a month. The […]