Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Mobile-First Indexing and How it Can Impact Your Site’s Ranking

Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]

Voice Search is the Future of Digital Marketing

Whether it’s asking Siri for directions to the nearest restaurant or asking Alexa to play your favorite radio station, voice search is more popular than ever. According to ComScore, half of all searches will be voice searches by 2020, and, as of January 2018, there were already one billion voice searches happening a month. The […]

Is WordPress the Right Platform for Your Website?

If you don’t have a WordPress site, you likely know someone that uses the platform for their website. What started as a blogging platform has now transformed into a popular CMS platform featuring vibrant themes and a plethora of plugins to create a modern-looking website. They’ve even added a plugin for ecommerce. Viewed as cost-effective […]

5 Reasons Why You Should Regularly Update Your Website Content

Everyone in the marketing industry has heard the phrase “content is king” more times than they can count—but for good reason. Creating a website is a great first step, but if your website is not regularly updated, your traffic can stagnate. A website is not a one-and-done project, but a continual process that should evolve […]

An Introduction to SEO

SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of Search Engine Optimization First and […]

Building a Website? Do you know your goals?

So you have decided to join the 21st century and build a website for your industrial business.  Good for you, now you can join the masses in the online world.  Of course there is now going to be a lot of competition and you want your fair share, Right?  As you know from starting up […]

Assessing Your Online Competition

Have you ever really taken a good look at your online competition?  If you want to succeed in the SEO battle, this is something that is a must (not an option).  First off, there are 2 ways to go about this–yes I mean only 2 ways.  The first is to follow the few steps that […]

Is it time to redesign your site?

Hold on…before you go and leave this post because you don’t want to hear the latest trends in graphic design, or how making your site look fresher will increase your online business by X%.  I would like to talk about what your site may really need in a redesign.   I am talking about SEO or […]

LINK JUICE!

I have been reading more and more about the link juice argument in the SEO world  lately.  There seems to be the age old question of Quantity vs. Quality.  On one side (I would refer to as the “old way”), there are the Quantity marketers.  They believe that you need to have a high number […]