5 Reasons Why You Should Regularly Update Your Website Content

Everyone in the marketing industry has heard the phrase “content is king” more times than they can count—but for good reason. Creating a website is a great first step, but if your website is not regularly updated, your traffic can stagnate. A website is not a one-and-done project, but a continual process that should evolve […]

An Introduction to SEO

SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of Search Engine Optimization First and […]

Building a Website? Do you know your goals?

So you have decided to join the 21st century and build a website for your industrial business.  Good for you, now you can join the masses in the online world.  Of course there is now going to be a lot of competition and you want your fair share, Right?  As you know from starting up […]

Assessing Your Online Competition

Have you ever really taken a good look at your online competition?  If you want to succeed in the SEO battle, this is something that is a must (not an option).  First off, there are 2 ways to go about this–yes I mean only 2 ways.  The first is to follow the few steps that […]

Is it time to redesign your site?

Hold on…before you go and leave this post because you don’t want to hear the latest trends in graphic design, or how making your site look fresher will increase your online business by X%.  I would like to talk about what your site may really need in a redesign.   I am talking about SEO or […]

LINK JUICE!

I have been reading more and more about the link juice argument in the SEO world  lately.  There seems to be the age old question of Quantity vs. Quality.  On one side (I would refer to as the “old way”), there are the Quantity marketers.  They believe that you need to have a high number […]

Funnel your site!

Ok, I know what you are thinking.  What does a funnel have to do with my Web site.  Well, I will tell you shortly.  What I am talking about is the funnel visualization tool in Google Analytics (assuming that you have added the google analytics code to your site).  If you haven’t done the aforementioned, […]

A Poem: Dedicated to Your Website

To the Industrial Market By Josie H. Employees still smile, they’re joking and laughing Christmas is coming, and people are crafting. Machinists, technicians, the boss and the staff all hunker down, machining dowels and shafts. Yet the workload is waning, the economy is down sadly, a holiday bonus is hard to be found. Yet your […]

Setting the Mood: Website Design

We set the mood for so many events in life—whether it’s a date, a business meeting, an interview, or a night in with the family. Imagine you have an interview. Deciding what to wear is important and the clothes you choose can help make or break your career application. You need to set the right […]