How a Redesigned Website Can Result in Lowered Traffic (But Not Permanently)

If you’ve been through a website redesign – whether in the last ten days or last ten years—you know that it’s a process with many exciting moments. It can feel as if you’re lost in a sea of difficult questions: What should the new website look like? How many pages should it be? What will […]

Content Is ‘It’. Period.

content is king

But You Have to Do It Right You’ve heard that content is ‘it’ before – but ‘it’ is just so ambiguous and probably even boring to some of my readers. I love discussing the importance of web marketing content. But creating engaging content isn’t always easy. Most of my pages consist of a manufacturing company’s […]

What Your “About Us” Page Says About You

Ecreativeworks

In talking to clients about the copy I’m writing for their websites, the About Us page is often one of the most difficult for them to discuss. It seems like it should be simple, because, well, it’s called “About Us”—all you really have to do is talk about your business. However, your website’s About Us […]

Scrap Your Old SEO Practices & Say Hello to Your … Old SEO Practices?

When it's OK to use old SEO tactics

To say that the Search Engine Optimization and digital marketing world has been a rollercoaster ride of algorithm changes and updates over the past year would be an understatement. It’d be like saying the Timberwolves have underperformed over the last decade. No kidding, huh? And within the internet marketing world, with professionals who deal with […]

Optimizing your Business Website With Keyword Phrases

Mapping

My last blog post dealt with choosing effective keyword phrases for Business SEO. But once you have your keyword phrases selected, how do you put them to work for you? This post will cover the basics of inserting those keywords onto your website in order to attract more quality traffic. Map Your Keyword Phrases The […]