Understanding Domain Authority

Google is incredibly tight-lipped when it comes to how they determine how well a website will rank in the search engine results pages (SERPs). Because of that, Moz, a company that is an authority in search engine monitoring, developed their own proprietary search engine ranking score to give companies a means by which to predict […]

What is a Bounce Rate Anyway?

It’s no secret that digital marketing is about growth. Users, page views, goal completions; many of the metrics we use to measure website performance are related to quantity. While we certainly want to strive for growth, it’s just as important to consider the overall quality of website traffic. The most prolific, and likely most misunderstood, […]

What is the difference between front-end and back-end optimization?

Google’s search engine algorithm and SEO recommendations are always evolving. In turn, digital marketers must evolve to meet Google’s requirements. Many people believe that Search Engine Optimization is simply stuffing keywords onto a web page and having functional navigation. In reality, effective optimization involves much more than keywords: it requires equal attention to on-page (front-end) […]

What Is Local SEO and Is It Something I Should Worry About?

We know that having a website is important for any business, especially with more consumers conducting their searches and shopping online. But that doesn’t mean people aren’t still using local brick-and-mortar services. Whether you’re an auto repair shop or provide specialized services like custom manufacturing, having your pages optimized for local SEO can help you […]

How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]

Scrap Your Old SEO Practices & Say Hello to Your … Old SEO Practices?

When it's OK to use old SEO tactics

To say that the Search Engine Optimization and digital marketing world has been a rollercoaster ride of algorithm changes and updates over the past year would be an understatement. It’d be like saying the Timberwolves have underperformed over the last decade. No kidding, huh? And within the internet marketing world, with professionals who deal with […]

Product Listing Ads Enhancement: Google Shopping Campaigns

pla example

Google Shopping Campaigns Are Now in Beta. The holidays are just around the corner and making your brand visible in search is essential to holiday success. One of the easiest ways to highlight your products is through a Google Product Listing Ads (PLA), and specifically through Google’s new Shopping Campaigns. Product Listing Ads used to […]

How to Write Content for SEO

Part of my job is to help my clients with writing their content for the website they are either creating or updating during a redesign. During this process we have what is called a “content coaching” meeting.  Now, this is not a meeting for me to tell you what you should say about the products/services […]

Keyword Focus Through Good Research

Keyword research is perhaps one the most boring & mundane parts of the SEO to do list when starting a new website project, redesign or arguably when taking a second look at a long running project.   At least that is what most SEO professionals or do-it-yourselfers will say if you ask.   Thankfully for the clients […]

Things My Dad Would Say About SEO Projects

Many times when I am working on a project, things that my dad would say to me growing up come to mind.  You see, my dad was and still is to this day a work-a-holic.  This has led to what I consider to be “my great work ethic”.  I consider myself not to be a […]