How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]

Scrap Your Old SEO Practices & Say Hello to Your … Old SEO Practices?

When it's OK to use old SEO tactics

To say that the Search Engine Optimization and digital marketing world has been a rollercoaster ride of algorithm changes and updates over the past year would be an understatement. It’d be like saying the Timberwolves have underperformed over the last decade. No kidding, huh? And within the internet marketing world, with professionals who deal with […]

Product Listing Ads Enhancement: Google Shopping Campaigns

pla example

Google Shopping Campaigns Are Now in Beta. The holidays are just around the corner and making your brand visible in search is essential to holiday success. One of the easiest ways to highlight your products is through a Google Product Listing Ads (PLA), and specifically through Google’s new Shopping Campaigns. Product Listing Ads used to […]

How to Write Content for SEO

Part of my job is to help my clients with writing their content for the website they are either creating or updating during a redesign. During this process we have what is called a “content coaching” meeting.  Now, this is not a meeting for me to tell you what you should say about the products/services […]

Keyword Focus Through Good Research

Keyword research is perhaps one the most boring & mundane parts of the SEO to do list when starting a new website project, redesign or arguably when taking a second look at a long running project.   At least that is what most SEO professionals or do-it-yourselfers will say if you ask.   Thankfully for the clients […]

Things My Dad Would Say About SEO Projects

Many times when I am working on a project, things that my dad would say to me growing up come to mind.  You see, my dad was and still is to this day a work-a-holic.  This has led to what I consider to be “my great work ethic”.  I consider myself not to be a […]

Keyword Research: Getting Started

Let’s sit down together and have a little talk about how we should tackle your  keyword research  with your new website or even a simple redesign (adding SEO in, if you have not before).  First thing I would like to talk about is how we should start thinking about what keyword phrases to brainstorm: 1.  […]

Sizing up the competition: Can I beat them?

If you don’t follow me regularly on this blog, I work primarily with new website projects and one thing that I do on a regular basis is size up the competition for my clients.  What happens is, my client will give me a list of around 5 websites of companies that they feel are their […]

Website Projects Are A Lot Of Work?!

I work with a lot new website projects, both from the standpoint of a brand new site and redesigns of existing sites.  I will tell you from experience that both require a lot of work.  To clarify this:  they require work, not only from your website development company but also from you the company owner/marketing […]

Let’s Get Focused

I’ll admit that when I picked this title the first thing that came to mind was the old Olivia Newton John song, “let’s get physical”.  Don’t ask me why,  but it just got in my head and now I can’t get it out ( I may have just dated myself).  So, back to my title […]