Page Speed 101 – The Importance of Page Speed for Search Engine Optimization

Have you ever visited a website and it takes forever to load? I think it’s safe to say we have all experienced the slow, snail like speed of some websites. When I encounter one of those slow websites I typically bounce if it’s not loading within a few seconds because I have places to be, […]

Creating a Solid Structure for Your Website

What is Site Structure? When building a house, from the beginning, it is crucial to have a solid foundation in place. If that isn’t the case your home will eventually have issues or even fall apart. Much like your website, it needs to be architecturally sound from the beginning so it will not only stay […]

What is a Bounce Rate Anyway?

It’s no secret that digital marketing is about growth. Users, page views, goal completions; many of the metrics we use to measure website performance are related to quantity. While we certainly want to strive for growth, it’s just as important to consider the overall quality of website traffic. The most prolific, and likely most misunderstood, […]

SEO Title Tags: Best Practices, Rules, and Gray Areas

There is a subtle art form to crafting the ideal title tag for a web page. It is the first impression of your website to both users and Google alike. And like any other first impression, if executed poorly, can take some effort to correct. In this post, I want to talk through not only […]

Benefits of Bing Places for Business for Industrial B2Bs

Bing Places: A Simple Tool for SEO Success as an Industrial B2B Company When it comes to search engine popularity, Google owns a large majority of the market share and is by far the rule maker in the game. As SEOs, it is our job to play by those rules to help our clients appear […]

Featured Snippets – An SEO Victory

I started to type “Have you ever pulled out your phone and Googled….” but then I stopped myself because this is 2019 and everyone has done this before. If not, I’ll add you to our telephone book list. For those of you savvy technology users who rely on Google for your daily information and go-to […]

Understanding the Difference Between Responsive Websites and Sites Optimized for Google’s Mobile-First Indexing

Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version of a site for crawling, […]

Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Why You Should Implement SSL on Your Business Website

Secure Sockets Layer, or SSL, refers to the security technology that creates an encrypted link between a website’s server and your browser. This encryption is what keeps information passed between the server and browser private, reducing the risk of it being stolen by other parties. Websites that are utilizing this technology have a URL that […]