What is the difference between front-end and back-end optimization?

Google’s search engine algorithm and SEO recommendations are always evolving. In turn, digital marketers must evolve to meet Google’s requirements. Many people believe that Search Engine Optimization is simply stuffing keywords onto a web page and having functional navigation. In reality, effective optimization involves much more than keywords: it requires equal attention to on-page (front-end) […]

Measure Your Website Performance with a Website Audit

Get a website audit

Slowly but surely, we’re moving into the territory where everyone realizes they need a website in order to effectively promote their business. We’ve evolved from thumbing through pages upon pages of Yellowbook listings, ripping out pages and throwing darts at listings, to identifying what we want, searching for it, and finding the most relevant options […]