Paid Search Keyword Research Tools

While there is a seemingly infinite amount of resources available for keyword research, I’d like to cover a handful of my favorite tools relevant to paid search. Before diving in, I emphasize continually keeping negative keywords in mind and make a concerted effort to continue building your negative keyword lists so that they don’t just […]

Google Ads Editor Custom Rules

Custom Rules To Live By When it comes to Google (errr, I mean… everything,) it’s always best to follow the rules. And in the case of Google Ads, you should look no further than the Custom Rules built-in to the newly-improved and impressive Google Ads Editor. Google AWE Haters Are Gonna Hate Since its inception, […]