Creating Mobile Friendly Content: A Hitlist

The discussion about how traffic is trending toward mobile users is a thing of the past.  We’re there. Mobile surpassed desktop traffic back in 2015 and in internet time, that’s eons.  Since then, Google has introduced mobile first indexing and the tides have seriously shifted in favor of optimizing toward the mobile experience.  It’s time […]

Understanding Domain Authority

Google is incredibly tight-lipped when it comes to how they determine how well a website will rank in the search engine results pages (SERPs). Because of that, Moz, a company that is an authority in search engine monitoring, developed their own proprietary search engine ranking score to give companies a means by which to predict […]

SEO Title Tags: Best Practices, Rules, and Gray Areas

There is a subtle art form to crafting the ideal title tag for a web page. It is the first impression of your website to both users and Google alike. And like any other first impression, if executed poorly, can take some effort to correct. In this post, I want to talk through not only […]