Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Why You Should Give Up Your Target Keywords For Lent

ecw example

When people think of Search Engine Optimization for their website, they think of keyword targeting, content optimization, targeted phrase link building, and so on. What they often DON’T think about, however, is creating content that works smarter, not harder. So, in the spirit of Lent, where people are giving up their actions they consider to […]

Planting the Seeds for Keyword Optimization

sprouting lettuce seeds

  Gardening has been a passion of mine for the past several years.  Lately, I have found myself answering plant questions from friends, co-workers, and neighbors on a regular basis.  I started thinking about the knowledge I have in gardening and what I do at work: internet marketing.  The two come together almost seamlessly, especially […]