Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Content Is ‘It’. Period.

content is king

But You Have to Do It Right You’ve heard that content is ‘it’ before – but ‘it’ is just so ambiguous and probably even boring to some of my readers. I love discussing the importance of web marketing content. But creating engaging content isn’t always easy. Most of my pages consist of a manufacturing company’s […]

Things My Dad Would Say About SEO Projects

Many times when I am working on a project, things that my dad would say to me growing up come to mind.  You see, my dad was and still is to this day a work-a-holic.  This has led to what I consider to be “my great work ethic”.  I consider myself not to be a […]

Do I have to write more content?

This is a question that I am asked often by clients when I get to the content writing portion of a new website project.  You see, what happens is we will give them what we call a working content document that outlines what they need to have on each page of their website according to […]

Tips on Copywriting for Your Industrial Website

Learn how to write meaningful content for your industrial website. Use cross linking, targeted writing, and quality information to get your point across.