Google’s Latest Algorithm Updates Impact Site Traffic and Image Search Results

On September 27, 2018, Google released a broad core algorithm update that impacted the SERP pages of many websites. Even though Google described it as a small update, marketers noticed that many of their clients’ websites experienced either a sudden spike or drop in site traffic. Then, around October 4,  websites that previously suffered a […]

Are You Making These Common Mistakes in Your PPC Campaign?

PPC, or pay-per-click, is a paid service that allows you to drive traffic directly to your website. It differs from using SEO to optimize for organic search rankings because you pay to be found for specific keywords as opposed to users finding your page organically. Using SEO to improve organic search results is also important […]

Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Product Listing Ads Enhancement: Google Shopping Campaigns

pla example

Google Shopping Campaigns Are Now in Beta. The holidays are just around the corner and making your brand visible in search is essential to holiday success. One of the easiest ways to highlight your products is through a Google Product Listing Ads (PLA), and specifically through Google’s new Shopping Campaigns. Product Listing Ads used to […]

Let’s Build it Together

If you are like me, you may consider yourself a “jack-of-all-trades” kind of person.  I myself like to know as much as I can about everything and many times think I can do just about whatever it is that I put my mind to .  But, there are just some things that you need to […]

Sizing up the competition: Can I beat them?

If you don’t follow me regularly on this blog, I work primarily with new website projects and one thing that I do on a regular basis is size up the competition for my clients.  What happens is, my client will give me a list of around 5 websites of companies that they feel are their […]

Let’s Get Focused

I’ll admit that when I picked this title the first thing that came to mind was the old Olivia Newton John song, “let’s get physical”.  Don’t ask me why,  but it just got in my head and now I can’t get it out ( I may have just dated myself).  So, back to my title […]

SEO Moonshine & New Websites

How is SEO like moonshine you may be asking yourself right now after reading my rather weird title this week?   First off I will explain:  I am a “moonshiner” of sorts in my spare time.  I have a little hobby making my own beer in a small 2 ½ gallon fermenter after which I bottle […]

Industrial Search Engine Marketing

Wow, what an all-encompassing title that is.  I know you are thinking, I run a small job shop and don’t know what that means; ” Why do I need something called Industrial Search Engine Marketing?”     I would like you to take a step back and break this apart to see what you really need. 1.  […]

An SEO Thanksgiving

In the spirit of Thanksgiving I would like to share what I as a Search Engine Optimization Specialist am thankful for.  I am thankful for Google, who can be the best of friends and the worst of enemies all at the same time.  I am thankful that they provide an interesting and ever changing landscape […]