How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]

Using Google Analytics to Track Offline Marketing Campaigns

industrial trade show

When your business uses offline marketing such as participation in trade shows or publishing print ads, you want to see return on investment.  There may be an increase in your web traffic after these activities, but how do you correlate the two?  Furthermore, how do you evaluate the quality of visitors the campaign brought in? […]

LinkedIn Instruction Video You Have to See!

Let’s start off with a disclaimer on this one:  I am not an affiliate of LinkedIn or getting any kind of kickback for promoting them.  Ok, that being said, I am a big fan of the LinkedIn networking site.  It can be so useful for the industrial marketing community and for just about any other […]

An SEO Thanksgiving

In the spirit of Thanksgiving I would like to share what I as a Search Engine Optimization Specialist am thankful for.  I am thankful for Google, who can be the best of friends and the worst of enemies all at the same time.  I am thankful that they provide an interesting and ever changing landscape […]

Getting started with SEO

As an internet marketer, I am overwhelmed by the amount of data available online related to SEO, SEM and PPC. Everyone, it seems, is an internet marketing specialist or is selling SEO. Searching for “Search Engine Optimization” in Google yields almost 92