Understanding How Prop 65 Impacts the Industrial Sector

Even though California’s Proposition 65 has been in effect since 1986, questions still arise regarding how the law impacts businesses throughout the U.S. Officially known as the Safe Drinking Water and Toxic Enforcement Act; this law requires the state to publish and update a list of all chemicals proven to cause cancer or reproductive issues. […]

Google My Business for Industrial B2Bs

Let’s start with the basics of Google My Business (GMB). The first important thing to know about GMB is that it is free (for now), so why not take advantage of this highly utilized free marketing platform. GMB is Google’s way of handing back some of the power to business owners in terms of what […]

Marketing to Engineers in a Digital World

Engineers are the target audience for a large portion of industrial B2B companies. You write long-form website copy to meet their informational needs and spend countless hours writing technical papers and case studies to establish your credibility. Your company also probably spends a large portion of your marketing budget on printing catalogs, brochures, and other […]

Using Google Analytics Audiences Strategically

Google Analytics audiences can be used to target specific users based on setting the criteria for your personal business needs. There are two main ways to create audience definitions in Google Ads; one is directly through Google Ads, and the other is imported through Google Analytics. However, with a combination of both, you can create […]

The Role of Demographics in B2B Digital Marketing

Whether you are a B2B or B2C business, connecting with prospective businesses (or customers) should be a foundational goal. After all, it would be near impossible to grow a business without people to build relationships with. This is true regardless of B2B or B2C designation. In the realm of digital marketing, those connections can be […]

Benefits of Bing Places for Business for Industrial B2Bs

Bing Places: A Simple Tool for SEO Success as an Industrial B2B Company When it comes to search engine popularity, Google owns a large majority of the market share and is by far the rule maker in the game. As SEOs, it is our job to play by those rules to help our clients appear […]

Product Schema Benefits in Industrial and B2B Markets

Industrial and Business-to-Business (B2B) markets often find themselves on an uncomfortable playing field. B2C companies have flashy marketing strategies, pretty websites, and seem to get all the glory. B2B is different. These websites can be modern looking, but typically need to focus on functionality above all else since their users are often engineers needing a […]

Understanding the Difference Between Responsive Websites and Sites Optimized for Google’s Mobile-First Indexing

Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version of a site for crawling, […]

What Is Local SEO and Is It Something I Should Worry About?

We know that having a website is important for any business, especially with more consumers conducting their searches and shopping online. But that doesn’t mean people aren’t still using local brick-and-mortar services. Whether you’re an auto repair shop or provide specialized services like custom manufacturing, having your pages optimized for local SEO can help you […]

How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]