Google’s Latest Algorithm Updates Impact Site Traffic and Image Search Results

On September 27, 2018, Google released a broad core algorithm update that impacted the SERP pages of many websites. Even though Google described it as a small update, marketers noticed that many of their clients’ websites experienced either a sudden spike or drop in site traffic. Then, around October 4,  websites that previously suffered a […]

Using Google Analytics to Track Offline Marketing Campaigns

industrial trade show

When your business uses offline marketing such as participation in trade shows or publishing print ads, you want to see return on investment.  There may be an increase in your web traffic after these activities, but how do you correlate the two?  Furthermore, how do you evaluate the quality of visitors the campaign brought in? […]

PPC Keyword Research with Pivot Tables and Word Clouds

PPC Adwords word cloud

Anyone that’s worked on pay per click campaigns knows the search term report is a valuable tool. By knowing what terms are triggering your ads, you can find new ad groups and keywords to target while also adding negative keywords to refine your campaigns to be more focused with less spend. However, one problem I’ve […]

Google Analytics – Even Better with Webmaster Tools

Google has announced a pilot to integrate some data from Webmaster Tools with Google Analytics. “The initial release will be a set of reports in Google Analytics using search data from Google Webmaster Tools. This includes query information, clicks, impressions, clickthrough rate, and average position. You’ll also be able to use Google Analytics advanced data […]