How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]

Why You Should Implement SSL on Your Business Website

Secure Sockets Layer, or SSL, refers to the security technology that creates an encrypted link between a website’s server and your browser. This encryption is what keeps information passed between the server and browser private, reducing the risk of it being stolen by other parties. Websites that are utilizing this technology have a URL that […]

How Panda 4.0 Impacts Industrial Businesses

Baby panda

On May 20th, 2014, Google announced the release of the Panda 4.0 update, causing a flurry of questions and speculations to erupt in the world of internet marketing. While it’s still a little too early to know exactly how the changes will impact industrial websites, we have a few suggestions that will help you stay […]

Google Penalties May Be Larger for Repeat Offenders

Recovering from Google Penalties

Since Google first started rolling out their Pandas and Penguin updates, website owners have been scrambling to figure out what the algorithm updates mean, how they need to adjust to them, and what – if anything – happened to their own site in the rankings. After these updates, some website owners found their old practices […]

How to Shift Your Keyword Focus after Google’s Hummingbird & [Not Provided] Updates

Google's not provided keywords

It’s been a busy fall at Google Headquarters (I’m assuming, although I haven’t been peeking in through windows or anything). First was the confirmed release of a new algorithm “engine” in Hummingbird, released late August 2013. Changes here included a better code used to discern user intent in search. Next (and it was no coincidence) […]

Google Hummingbird & You

Google Hummingbird

Last week, Google quietly dropped some major news—they made a huge update to their core search algorithm, one that will likely affect up to 90 percent of searches worldwide. Known as “Hummingbird” for whatever reason, this change was actually implemented about a month ago, but wasn’t formally announced until last week. What is Google Hummingbird? […]

Beware Bad Mobile Optimization that Hurts Your Industrial Website

Industrial Mobile Websites

We all hear the buzz about mobile devices changing how people use and access the internet. If recent history is any indication, this behavior is only going to increase instead of go away. Recent trend reports covering 2012 mobile subscribers and mobile internet use offer the following eye opening statistics: – Currently, there are 1.5 […]

Google Updates Algorithm with Penguin 2.0

On May 22, Google unfurled their latest algorithm update, dubbed “Penguin 2.0”. As with every Google update, there was plenty of pre-launch speculation as to who and/or what would be affected. Early indications are that Penguin 2.0 is not quite as big and far-reaching an update as was expected, but many “thin” sites, those with […]