What is Google Crawling and Indexing?

Two-Steps to Ensure Google knows your Website Google Search gives convenient answers and information to its users is through a specific process. This SEO process is called Indexing. It allows Google to understand the content, relevancy, and importance of any page within a website. I consider the management of this to be the most critical […]

Google Search Console Data Lost From April 9th to 26th

Each month we work diligently to keep your website up to date with Google’s stringent requirements. We heavily rely on the tools and information Google provides us to accomplish that task. So, when Google loses data, and then potentially punishes you for that lost data, it is undoubtedly frustrating. Here’s the story. From April 4th […]

Featured Snippets – An SEO Victory

I started to type “Have you ever pulled out your phone and Googled….” but then I stopped myself because this is 2019 and everyone has done this before. If not, I’ll add you to our telephone book list. For those of you savvy technology users who rely on Google for your daily information and go-to […]

Google’s Latest Algorithm Updates Impact Site Traffic and Image Search Results

On September 27, 2018, Google released a broad core algorithm update that impacted the SERP pages of many websites. Even though Google described it as a small update, marketers noticed that many of their clients’ websites experienced either a sudden spike or drop in site traffic. Then, around October 4,  websites that previously suffered a […]

How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]

Why You Should Implement SSL on Your Business Website

Secure Sockets Layer, or SSL, refers to the security technology that creates an encrypted link between a website’s server and your browser. This encryption is what keeps information passed between the server and browser private, reducing the risk of it being stolen by other parties. Websites that are utilizing this technology have a URL that […]

How Panda 4.0 Impacts Industrial Businesses

Baby panda

On May 20th, 2014, Google announced the release of the Panda 4.0 update, causing a flurry of questions and speculations to erupt in the world of internet marketing. While it’s still a little too early to know exactly how the changes will impact industrial websites, we have a few suggestions that will help you stay […]

Google Penalties May Be Larger for Repeat Offenders

Recovering from Google Penalties

Since Google first started rolling out their Pandas and Penguin updates, website owners have been scrambling to figure out what the algorithm updates mean, how they need to adjust to them, and what – if anything – happened to their own site in the rankings. After these updates, some website owners found their old practices […]

How to Shift Your Keyword Focus after Google’s Hummingbird & [Not Provided] Updates

Google's not provided keywords

It’s been a busy fall at Google Headquarters (I’m assuming, although I haven’t been peeking in through windows or anything). First was the confirmed release of a new algorithm “engine” in Hummingbird, released late August 2013. Changes here included a better code used to discern user intent in search. Next (and it was no coincidence) […]

Google Hummingbird & You

Google Hummingbird

Last week, Google quietly dropped some major news—they made a huge update to their core search algorithm, one that will likely affect up to 90 percent of searches worldwide. Known as “Hummingbird” for whatever reason, this change was actually implemented about a month ago, but wasn’t formally announced until last week. What is Google Hummingbird? […]