Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Google Will Mark HTTP Sites as Not Secure Starting Today

Beginning today, July 24th, Google will be marking all plain HTTP sites as “not secure.” After several years of advocating for HTTPS encryption, Google is releasing the newest Chrome update, Chrome 68, which will add a label to all unsecure URLs. Since 2014, Google has been nudging people in the direction of secure websites by […]

B2B SEO Strategy: Part 2

Alright, we’re back with Part 2 of the B2B SEO Strategy Guide. Last time (B2B SEO Strategy: Part 1) we talked about how to pick good keywords: run a PPC campaign and pick the terms that drive revenue, not just clicks. This time, we’re going to talk about how you figure out what it will […]