How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]

Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Using Google Analytics to Track Offline Marketing Campaigns

industrial trade show

When your business uses offline marketing such as participation in trade shows or publishing print ads, you want to see return on investment.  There may be an increase in your web traffic after these activities, but how do you correlate the two?  Furthermore, how do you evaluate the quality of visitors the campaign brought in? […]

Do I have to write more content?

This is a question that I am asked often by clients when I get to the content writing portion of a new website project.  You see, what happens is we will give them what we call a working content document that outlines what they need to have on each page of their website according to […]

LinkedIn Instruction Video You Have to See!

Let’s start off with a disclaimer on this one:  I am not an affiliate of LinkedIn or getting any kind of kickback for promoting them.  Ok, that being said, I am a big fan of the LinkedIn networking site.  It can be so useful for the industrial marketing community and for just about any other […]

You don’t have to be bigger to be smarter.

How many times have you heard that technology will save you time and make you more efficient? I think the underlying assumption is that it will make you smarter too. The old adage that “more” or “newer” is better is a cliché I have often found to be lacking. The internet has made barriers to […]