Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

How to Evaluate SEO Pitches

h7F8B5A91

Savvy businesspeople know how to spot the obviously bogus SEO solicitations coming through – the ones with any combination of atrocious grammar, missing business and/or contact information, false addresses, and lack of research.  These companies may even try to get payment for registering your site with search engines.  That is one thing.  What about the […]

Product Listing Ads Enhancement: Google Shopping Campaigns

pla example

Google Shopping Campaigns Are Now in Beta. The holidays are just around the corner and making your brand visible in search is essential to holiday success. One of the easiest ways to highlight your products is through a Google Product Listing Ads (PLA), and specifically through Google’s new Shopping Campaigns. Product Listing Ads used to […]

Planting the Seeds for Keyword Optimization

sprouting lettuce seeds

  Gardening has been a passion of mine for the past several years.  Lately, I have found myself answering plant questions from friends, co-workers, and neighbors on a regular basis.  I started thinking about the knowledge I have in gardening and what I do at work: internet marketing.  The two come together almost seamlessly, especially […]

B2B SEO Strategy: Part 2

Alright, we’re back with Part 2 of the B2B SEO Strategy Guide. Last time (B2B SEO Strategy: Part 1) we talked about how to pick good keywords: run a PPC campaign and pick the terms that drive revenue, not just clicks. This time, we’re going to talk about how you figure out what it will […]

Keyword Phrases: What you need to know for Business SEO

Photo by MoneyBlogNewz

What is a Keyword Phrase? A keyword phrase is a 1-4 word phrase that a potential customer might type into their web search in order to find your business. This may or may not be a technical or industry term, depending on who is doing the searching. While an engineer at an OEM may be […]