What Is Local SEO and Is It Something I Should Worry About?

We know that having a website is important for any business, especially with more consumers conducting their searches and shopping online. But that doesn’t mean people aren’t still using local brick-and-mortar services. Whether you’re an auto repair shop or provide specialized services like custom manufacturing, having your pages optimized for local SEO can help you […]

How to Evaluate SEO Pitches

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Savvy businesspeople know how to spot the obviously bogus SEO solicitations coming through – the ones with any combination of atrocious grammar, missing business and/or contact information, false addresses, and lack of research.  These companies may even try to get payment for registering your site with search engines.  That is one thing.  What about the […]

Product Listing Ads Enhancement: Google Shopping Campaigns

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Google Shopping Campaigns Are Now in Beta. The holidays are just around the corner and making your brand visible in search is essential to holiday success. One of the easiest ways to highlight your products is through a Google Product Listing Ads (PLA), and specifically through Google’s new Shopping Campaigns. Product Listing Ads used to […]

Optimizing your Business Website With Keyword Phrases

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My last blog post dealt with choosing effective keyword phrases for Business SEO. But once you have your keyword phrases selected, how do you put them to work for you? This post will cover the basics of inserting those keywords onto your website in order to attract more quality traffic. Map Your Keyword Phrases The […]

Keyword Phrases: What you need to know for Business SEO

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What is a Keyword Phrase? A keyword phrase is a 1-4 word phrase that a potential customer might type into their web search in order to find your business. This may or may not be a technical or industry term, depending on who is doing the searching. While an engineer at an OEM may be […]