Improving Bounce Rate: A Balancing Act

Not long ago, I wrote a blog post called “What is a Bounce Rate Anyway?” you can think of this as a sequel. If you’re curious about bounce rates, that would be an excellent place to start. If you’ve read the post or have a firm grasp on what a “bounce” is, How bounce rate […]

What is a Bounce Rate Anyway?

It’s no secret that digital marketing is about growth. Users, page views, goal completions; many of the metrics we use to measure website performance are related to quantity. While we certainly want to strive for growth, it’s just as important to consider the overall quality of website traffic. The most prolific, and likely most misunderstood, […]