Paid Search Keyword Research Tools

While there is a seemingly infinite amount of resources available for keyword research, I’d like to cover a handful of my favorite tools relevant to paid search. Before diving in, I emphasize continually keeping negative keywords in mind and make a concerted effort to continue building your negative keyword lists so that they don’t just […]

Product Listing Ads Enhancement: Google Shopping Campaigns

pla example

Google Shopping Campaigns Are Now in Beta. The holidays are just around the corner and making your brand visible in search is essential to holiday success. One of the easiest ways to highlight your products is through a Google Product Listing Ads (PLA), and specifically through Google’s new Shopping Campaigns. Product Listing Ads used to […]

PPC Keyword Research with Pivot Tables and Word Clouds

PPC Adwords word cloud

Anyone that’s worked on pay per click campaigns knows the search term report is a valuable tool. By knowing what terms are triggering your ads, you can find new ad groups and keywords to target while also adding negative keywords to refine your campaigns to be more focused with less spend. However, one problem I’ve […]

Google AdWords Redesign

A couple of days ago,  Google launched a new redesign for AdWords. The new interface has a much cleaner look, and has all of the features of the old design, plus a new feature. I think this new redesign is a much needed facelift for AdWords. The new change is the addition of campaign types, […]