Implications of the “F – Format” in Industrial Website Viewing

At the onset of a client’s optimization program, one of the first issues to arise is content presentation. In identifying these potential problem areas prior to optimization, usability is almost always at the top of the list. And because a search engine optimization program would be all but null in the absence of conversions, treating […]

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Search Engine Marketing Definitions

SEMPO distributed their annual The State of Search Engine Marketing survey results. The findings are extremely comprehensive and during the next few days we will be posting some great information for you that might help you evaluate your own search engine marketing plan. To start, I think it’s important to know what SEMPO gave to […]

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Pay – Per – Click Customer’s Bill of Rights

5 Rights to exercise when evaluating and working with a PPC company – to keep you informed, and from getting burned. Pay Per Click (PPC)is an increasingly common advertising model used in search marketing – one that can be very rewarding, and, potentially very expensive. While the basic concepts of PPC can be easily understood […]

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More FREE keyword research tools!

In light of Overture’s inability to support the search queries performed on their servers, both Keyword Discovery and Wordtracker have stepped to the plate and are now offering free services. Both providers have traditionally offered trial versions of their tools with limited functionality and a subscription based service offering.According the the Search Engine Watch Blog, […]

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01/31/07 – A Big Day for Technology News

I went out to lunch with the ecreativeworks production team today. With service slow, the wall-mounted televisions provided good discussion revival, and definitely an alternative to staring at a plate full of cold, half eaten french fries. Yes, we can always count on CNN for some post-worthy tech news. So while I scramble to get […]

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Hilarious Post from Matt Cutts – Undetectable Spam

Matt Cutts always has great information on his site. Today he posted a story that I think is hilarious. Why? Because I talk with people on a regular basis that think they can outsmart the search engines. And some people do – for a little while. But Google (and the other search engines) have some […]

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Viral Marketing Case Study 02 : Super Bowl Proposal Update

As we wait for the results of our first viral marketing case study, here’s another intersting scenario to whet your viral marketing chops… Many of you remember the hype and hoopla generated back in Novemeber from the My Super Proposal website, a true gem of viral marketing, and definitely a case-in-point. Today we return to […]

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How an industrial directory is setting themselves apart – ThomasNet Forums

Recently, ThomasNet announced that they are providing a forum for the industrial marketplace to discuss latest trends, ask questions, and even have a place for marketers to post topics and answer questions. Why is this relevant? It’s relevant for many reasons. 1. They’re the first be aggressive with this! Not the first website to have […]

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RFQ Carts: Giving industrial companies an alternative to Ecommerce

Dave from B2Blog posted a great topic about displaying pricing on your website and the pros and cons of doing so. This might not seem on the surface as an industrial search engine marketing issue – it really is, especially when discussing Web 2.0 concepts. Below is an article I wrote about providing an alternative […]

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It’s 2007, do you know where your web 2.0 is?

Web 2.0 is a buzz word that’s been flying around the marketing world for the last year or so. What is Web 2.0? What does “Web 2.0” really mean? It means all the things we’ve been talking about on this blog: Linking building, blogging, social networking. But surely it means more than this? Yes – […]

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