Hilarious Post from Matt Cutts – Undetectable Spam

Matt Cutts always has great information on his site. Today he posted a story that I think is hilarious. Why? Because I talk with people on a regular basis that think they can outsmart the search engines. And some people do – for a little while. But Google (and the other search engines) have some […]

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Viral Marketing Case Study 02 : Super Bowl Proposal Update

As we wait for the results of our first viral marketing case study, here’s another intersting scenario to whet your viral marketing chops… Many of you remember the hype and hoopla generated back in Novemeber from the My Super Proposal website, a true gem of viral marketing, and definitely a case-in-point. Today we return to […]

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How an industrial directory is setting themselves apart – ThomasNet Forums

Recently, ThomasNet announced that they are providing a forum for the industrial marketplace to discuss latest trends, ask questions, and even have a place for marketers to post topics and answer questions. Why is this relevant? It’s relevant for many reasons. 1. They’re the first be aggressive with this! Not the first website to have […]

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RFQ Carts: Giving industrial companies an alternative to Ecommerce

Dave from B2Blog posted a great topic about displaying pricing on your website and the pros and cons of doing so. This might not seem on the surface as an industrial search engine marketing issue – it really is, especially when discussing Web 2.0 concepts. Below is an article I wrote about providing an alternative […]

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It’s 2007, do you know where your web 2.0 is?

Web 2.0 is a buzz word that’s been flying around the marketing world for the last year or so. What is Web 2.0? What does “Web 2.0” really mean? It means all the things we’ve been talking about on this blog: Linking building, blogging, social networking. But surely it means more than this? Yes – […]

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PreFound.com: “Social search really IS the Search of the future…”

Social social social. Alright with the social search already. If you’re reading this blog, you just might be an avid search engine marketer… but if you’re an industrial service provider, social search might be as Greek to you as “Robotic Palletizers” is to the rest of the population. Be that as it may, social search […]

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Driving Traffic: “Its not just qualified anymore!”

Sounds strange. With all the hype about qualified traffic, PPC campaigns and increasing conversions, why is unqualified traffic suddenly a good thing? Well, dont run too far with with this, because if you’ve got a paid program in place you might break the bank. However, in some instances, ANY traffic can help your keyword rankings. […]

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SES Chicago Day Two: B2B Tactics

The B2B Tactics session had some great insights into things an industrial company must keep in mind when evaluating their online marketing. The most important element is to understand what the end user is coming to your site for.
> Research
> Compare
> Pu

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Can Industrial Businesses Leverage Social Media?

Terms like’social media’, ‘social search’ and ‘web 2.0’ are becoming increasingly more common in SEO and SEM, but have yet to make their way into the vocabulary of most industrial business owners. In fact, most tools that fall under the ‘social’ category

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Search Engine Strategies Conference: Chicago – Day One: Google Gadgets?

This is my second SES Conference and I knew by just looking at the scheduled sessions that I was going to learn a lot about the new trends in search engine optimization. One of the best session was the one entitled “Driving Traffic to your site with Google”. The importance of Webmaster Central was reiterated, […]

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