Do it Your Self Industrial Advertising That Works! Article Optimization : Part I of II

Article Optimization awards manufacturers and other industrial / b2b companies with the opportunity to promote their website while sticking to what they know.
In Part I of Do-It-Yourself Industrial Advertising, we’ll discuss the ins and outs of article op

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Quick Industrial Directory Analysis – Industrial Quick Search

In some offline feedback to my article about Industrial Directories and Organic SEO, I realized I had inadvertently omitted IQS – Industrial Quick Search. I hope that some marketing folks from these different industrial directories are peeking at our blog every once in awhile.  Any criticism I might have, should be taken constructively as an […]

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I Have Industrial Business Blog… ( Now What? )

To every B2B company out there striving for first page Google placement, we say, These are changing times. A standard 5 page site brochure type site will never see the top of the SERPS in todays competitive online market. These days virtually every business is engaging in ‘on page’ SEO methods to gain rankings, which […]

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Website Personality: What Does Your Homepage Say About You?

All communication is filtered through personality. And (as you may have noticed in your interpersonal relationships) is what determines how you perceive others – even how you perceive their perceptions. It determines how you react to others, and they you. Your website visitors are clearly not going to check their personality at your homepage. If […]

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Manufacturers Seeing More Value In SEO / SEM

I recently came across a post at ThomasNet Forums soliciting participation in the the SMV 2007 industrial e-business market trends survey. The survey is focused to provide key insights to online marketing trends that impact manufacturers, helping them understand their industry and their competitors. After reading through the 2006 study published last year, I personally […]

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Engineers Can Leverage Wikipedia’s Gap in Industry Related Topics

As search engine marketers specializing in the industrial marketplace, it’s neccessary to stay sharp on industry related topics and terms. Admittedly though, as situations present, we’ll supplement our knowledge with credible information sources online. After all, we’re not engineers. A recent ‘research’ project brought to light an area of opportunity – for both industrial websites […]

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Manufacturers: 5 Things Your Customers Want (and how to provide it online)

5 Things Your Customers Want When Configuring Products Online Did you know that at Starbucks, you can choose from over half a million drink combinations? That’s right, just over 550,000 ways to make a latte. This kind of customization, and the branding around it, has become the alma mater of such big corporate players; And […]

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Could “Online Relations” Be Hurting Your Rankings?

I know of an industrial company whos website was banned from Google because of a hacker who’d been hosting spam on their domain. Because the re-inclusion at process can take upwards of several months, I was of course surprised to see one of their keywords getting results on Google. (I know full well none of […]

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Effective Navigation Design: Industrial Product Sites

It’s a short post today. In thinking about usability, it occurred to me that a previous post about usability in industrial web sites could use some expansion. So…in addition to the actual design of industrial product pages, today we’ll throw out some goodies about navigation structuring, which is equally important.

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Industrial Directories and Organic SEO

By now, many people understand that you need to diversify your online investment. Most of you probably know that you can’t just build a website and expect the floodgates to open and people will bombard your site and buy from you. In the industrial marketplace there are four main directories to advertise in. I will […]

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