Manufacturers: 5 Things Your Customers Want (and how to provide it online)

5 Things Your Customers Want When Configuring Products Online Did you know that at Starbucks, you can choose from over half a million drink combinations? That’s right, just over 550,000 ways to make a latte. This kind of customization, and the branding around it, has become the alma mater of such big corporate players; And […]

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Could “Online Relations” Be Hurting Your Rankings?

I know of an industrial company whos website was banned from Google because of a hacker who’d been hosting spam on their domain. Because the re-inclusion at process can take upwards of several months, I was of course surprised to see one of their keywords getting results on Google. (I know full well none of […]

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Effective Navigation Design: Industrial Product Sites

It’s a short post today. In thinking about usability, it occurred to me that a previous post about usability in industrial web sites could use some expansion. So…in addition to the actual design of industrial product pages, today we’ll throw out some goodies about navigation structuring, which is equally important.

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Industrial Directories and Organic SEO

By now, many people understand that you need to diversify your online investment. Most of you probably know that you can’t just build a website and expect the floodgates to open and people will bombard your site and buy from you. In the industrial marketplace there are four main directories to advertise in. I will […]

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Building An Internal linking Structure With Booster Pages

Booster Pages Definition: A term used in search engine optimization to note a page receiving secondary visibility for a given key phrase. This booster page is used to boost the weight of a phrase on its primary page by way of internal linking. – – – Cross linking pages within a web site has long […]

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Implications of the “F – Format” in Industrial Website Viewing

At the onset of a client’s optimization program, one of the first issues to arise is content presentation. In identifying these potential problem areas prior to optimization, usability is almost always at the top of the list. And because a search engine optimization program would be all but null in the absence of conversions, treating […]

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Search Engine Marketing Definitions

SEMPO distributed their annual The State of Search Engine Marketing survey results. The findings are extremely comprehensive and during the next few days we will be posting some great information for you that might help you evaluate your own search engine marketing plan. To start, I think it’s important to know what SEMPO gave to […]

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Pay – Per – Click Customer’s Bill of Rights

5 Rights to exercise when evaluating and working with a PPC company – to keep you informed, and from getting burned. Pay Per Click (PPC)is an increasingly common advertising model used in search marketing – one that can be very rewarding, and, potentially very expensive. While the basic concepts of PPC can be easily understood […]

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More FREE keyword research tools!

In light of Overture’s inability to support the search queries performed on their servers, both Keyword Discovery and Wordtracker have stepped to the plate and are now offering free services. Both providers have traditionally offered trial versions of their tools with limited functionality and a subscription based service offering.According the the Search Engine Watch Blog, […]

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01/31/07 – A Big Day for Technology News

I went out to lunch with the ecreativeworks production team today. With service slow, the wall-mounted televisions provided good discussion revival, and definitely an alternative to staring at a plate full of cold, half eaten french fries. Yes, we can always count on CNN for some post-worthy tech news. So while I scramble to get […]

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