What is Google Crawling and Indexing?

Two-Steps to Ensure Google knows your Website Google Search gives convenient answers and information to its users is through a specific process. This SEO process is called Indexing. It allows Google to understand the content, relevancy, and importance of any page within a website. I consider the management of this to be the most critical […]

Read More...

Google Search Console Data Lost From April 9th to 26th

Each month we work diligently to keep your website up to date with Google’s stringent requirements. We heavily rely on the tools and information Google provides us to accomplish that task. So, when Google loses data, and then potentially punishes you for that lost data, it is undoubtedly frustrating. Here’s the story. From April 4th […]

Read More...

The Role of Demographics in B2B Digital Marketing

Whether you are a B2B or B2C business, connecting with prospective businesses (or customers) should be a foundational goal. After all, it would be near impossible to grow a business without people to build relationships with. This is true regardless of B2B or B2C designation. In the realm of digital marketing, those connections can be […]

Read More...

Understanding Domain Authority

Google is incredibly tight-lipped when it comes to how they determine how well a website will rank in the search engine results pages (SERPs). Because of that, Moz, a company that is an authority in search engine monitoring, developed their own proprietary search engine ranking score to give companies a means by which to predict […]

Read More...

What is a Bounce Rate Anyway?

It’s no secret that digital marketing is about growth. Users, page views, goal completions; many of the metrics we use to measure website performance are related to quantity. While we certainly want to strive for growth, it’s just as important to consider the overall quality of website traffic. The most prolific, and likely most misunderstood, […]

Read More...

SEO Title Tags: Best Practices, Rules, and Gray Areas

There is a subtle art form to crafting the ideal title tag for a web page. It is the first impression of your website to both users and Google alike. And like any other first impression, if executed poorly, can take some effort to correct. In this post, I want to talk through not only […]

Read More...

Why Google’s Base Attribution Model isn’t Accurate for B2B

If you run a business with an online presence, you or your marketing agency have most likely analyzed the traffic and user behavior on your site by using Google Analytics. Among the vast and, at times, confusing capabilities of Google Analytics, one of the most useful tools is the ability to create and track goals. […]

Read More...

Navigation Basics: Why is it Important for Users and SEO?

Have you been to a website and gotten lost or were unable to find what you were looking for? What did you do? You most likely left and found something elsewhere that took up less energy. You’re not alone, that’s what most users would do too. We want websites to answer our questions efficiently, so […]

Read More...

Benefits of Bing Places for Business for Industrial B2Bs

Bing Places: A Simple Tool for SEO Success as an Industrial B2B Company When it comes to search engine popularity, Google owns a large majority of the market share and is by far the rule maker in the game. As SEOs, it is our job to play by those rules to help our clients appear […]

Read More...

Applying Voice Search Optimizations to B2B Sites Will Only Help You Get Ahead of The Game

Not only is voice search growing in the B2C market, it is also growing in the business-to-business world as well. Even executives and business owners have jumped on the voice search bandwagon. A recent study reported that 90% of executives research using their mobile devices before making a purchase decision and 50% use voice search […]

Read More...