Considerations When Setting up a Blog

Have you considered blogging as part of your social marketing campaign or as an extension of your website’s marketing efforts? A blog is a great place to add content, case studies, informal examples of work, research or company news and updates. It is also a great marketing tool to use for social, newsletter content or […]

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Google AdWords Redesign

A couple of days ago,  Google launched a new redesign for AdWords. The new interface has a much cleaner look, and has all of the features of the old design, plus a new feature. I think this new redesign is a much needed facelift for AdWords. The new change is the addition of campaign types, […]

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How to Write Content for SEO

Part of my job is to help my clients with writing their content for the website they are either creating or updating during a redesign. During this process we have what is called a “content coaching” meeting.  Now, this is not a meeting for me to tell you what you should say about the products/services […]

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Google Places Gone? New Google+ Local Pages Take Over

Yesterday Google announced a big change to the local search ecosystem; Google has launched their new Google+ Local pages. These new pages will be replacing Google Places listings, and will be taking their places in the search results. While there is still a lot of confusion on the changes and what will be happening, I […]

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Google AdWords: Ad Rotation Changes

At the end of April,  Google announced a big change to how your ads will appear in the search results. The change, which took effect at the beginning of May, has to do with the ad rotation settings. The way it used to work is that you would select the “rotate evenly” option in the […]

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Google Algorithm Updates & Media Response

Hi Industrial B2B Marketers – I just wanted to give you a quick heads up. I’ve seen it a few times and have had a handful of conversations with clients and colleagues…with EVERY big Google Algorithm update a different media source will tell you why you should be doing something with them. Here was the […]

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Google AdWords: New Phrase & Exact Match Keyword Settings

Last month,  Google announced that they will be making a big change that will affect both phrase and exact match keywords. Currently when you use phrase match keywords, you are targeting any search terms that the chosen keyword would fit in. An example would be the keyword “blue widgets, ” which would be triggered by […]

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Penguin: The Google Webspam Update

Google has just recently released their most recent update. The Google webspam update, also known as the Penguin update. The goal from this update was to try and cut down on the amount of spam that people see in their searches, and to stop rewarding some shady or manipulative practices that websites may have been […]

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Google Places Fundamentals

When setting up your Google Places listing it is important to understand the different ways that Google looks at a company. Whether your company specializes in a local market or sells services nationwide, it is very important to understand the key fundamentals of how to optimize your Google Places listing. By understanding the key factors […]

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Make the Most of Your Site Search

Your website’s Site Search is an extension of your navigation. It’s there to be an aid that helps users to find what they need quickly and easily. Site Search is especially important for industrial companies, as we often see large numbers of part number searches with high conversion rates. Additionally, you can use Google Analytics […]

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