Mobile-First Indexing and How it Can Impact Your Site’s Ranking

Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]

Is WordPress the Right Platform for Your Website?

If you don’t have a WordPress site, you likely know someone that uses the platform for their website. What started as a blogging platform has now transformed into a popular CMS platform featuring vibrant themes and a plethora of plugins to create a modern-looking website. They’ve even added a plugin for ecommerce. Viewed as cost-effective […]

Google Will Mark HTTP Sites as Not Secure Starting Today

Beginning today, July 24th, Google will be marking all plain HTTP sites as “not secure.” After several years of advocating for HTTPS encryption, Google is releasing the newest Chrome update, Chrome 68, which will add a label to all unsecure URLs. Since 2014, Google has been nudging people in the direction of secure websites by […]

7 Reasons Why Website Navigation Is Important

Website navigation does more than tell people what content you have and where to find information. Search engines use your navigation to determine your site’s ranking, which turns into site traffic and conversions. How you structure your menu and how you label the items both have a significant impact on usability and how your site […]

6 Reasons Your Business Needs a Website

Creating a website for your business can seem intimidating. It can require additional time and money that you’re not sure you have to spend. However, 77 percent of Americans go online every day, and 26 percent of those are online constantly. In today’s world of news feeds and mobile apps, having an online presence is […]

How a Redesigned Website Can Result in Lowered Traffic (But Not Permanently)

If you’ve been through a website redesign – whether in the last ten days or last ten years—you know that it’s a process with many exciting moments. It can feel as if you’re lost in a sea of difficult questions: What should the new website look like? How many pages should it be? What will […]

Google is Splitting its Index to Prioritize Mobile

What that Means and What You Should Do A few weeks ago, we blogged about the real-world reasons to make your site responsive. Here’s one more: Google is splitting its search index and prioritizing mobile search over desktop. This is a continuation of the trend that started in April 2015, when Google rolled out ‘Mobilegeddon,’ […]

Real-World Reasons to Make Your Site Responsive

By now, you’ve heard a lot of talk about responsive sites. You know that Google’s algorithm gives priority to responsive sites in mobile searches. You’ve heard many people tell you that you need to go responsive, or be left behind. You may think that responsive doesn’t really apply to your industry or your customers; responsive […]

Does Your Website Take too Long to Load?

A website that is slow to load is like a car that won’t start: it doesn’t get you to where you want to go. If your website is slow to load, that is likely the reason you aren’t getting the results you expected. The fact is, users have very little patience when waiting for sites […]

What to Do When Your Website Has a Scary, 90s Look

In the digital world, a 90s-style website is the equivalent of the haunted Victorian house: scary and outdated. Only the bravest dare go inside.   A bar, restaurant or hotel that has classic decor from a bygone era can get away with holding on to the same look for the duration of it’s existence. But […]