Conversion Optimization: CTA Button Best Practices

We all want our websites to be our personal salespeople that are effective. After all, a good website is just that, an investment that has a great ROI. But this isn’t always the case. Even if your site has amazing content and gets in a ton of new users, they still might not be converting. […]

Creating a Solid Structure for Your Website

What is Site Structure? When building a house, from the beginning, it is crucial to have a solid foundation in place. If that isn’t the case your home will eventually have issues or even fall apart. Much like your website, it needs to be architecturally sound from the beginning so it will not only stay […]

User Experience, Usability, and Accessibility: An Introduction

The terms accessibility, usability, and user experience are common terms in the world of digital marketing and web design, but also common sources of confusion. Although often used interchangeably, they are unique ideas that contribute in their own ways to online success. But what exactly is the difference between the three? User Experience: Building an […]

Using Progressive JPEGS Improves Load Speed and User Experience

Images are a major component in optimizing your website because they have a large impact on site speed and overall performance. If there are too many images on a page or the images are too large, the time it takes for the website to load significantly increases, making it more likely that a potential customer […]

Mobile-First Indexing and How it Can Impact Your Site’s Ranking

Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]

How Website Design Affects UX and Content Marketing

Driving traffic to your website is important, but that alone won’t result in conversions. To get the most out of your content marketing efforts, you need a website that looks good, provides helpful information and is easy for users to navigate. Enter User Experience (UX), which focuses on the usability and accessibility of your website.  With two-thirds of […]