User Experience, Usability, and Accessibility: An Introduction

The terms accessibility, usability, and user experience are common terms in the world of digital marketing and web design, but also common sources of confusion. Although often used interchangeably, they are unique ideas that contribute in their own ways to online success. But what exactly is the difference between the three? User Experience: Building an […]

Using Progressive JPEGS Improves Load Speed and User Experience

Images are a major component in optimizing your website because they have a large impact on site speed and overall performance. If there are too many images on a page or the images are too large, the time it takes for the website to load significantly increases, making it more likely that a potential customer […]

Mobile-First Indexing and How it Can Impact Your Site’s Ranking

Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]

How Website Design Affects UX and Content Marketing

Driving traffic to your website is important, but that alone won’t result in conversions. To get the most out of your content marketing efforts, you need a website that looks good, provides helpful information and is easy for users to navigate. Enter User Experience (UX), which focuses on the usability and accessibility of your website.  With two-thirds of […]