Conversion Optimization: CTA Button Best Practices

We all want our websites to be our personal salespeople that are effective. After all, a good website is just that, an investment that has a great ROI. But this isn’t always the case. Even if your site has amazing content and gets in a ton of new users, they still might not be converting. […]

User Experience, Usability, and Accessibility: An Introduction

The terms accessibility, usability, and user experience are common terms in the world of digital marketing and web design, but also common sources of confusion. Although often used interchangeably, they are unique ideas that contribute in their own ways to online success. But what exactly is the difference between the three? User Experience: Building an […]

How Website Design Affects UX and Content Marketing

Driving traffic to your website is important, but that alone won’t result in conversions. To get the most out of your content marketing efforts, you need a website that looks good, provides helpful information and is easy for users to navigate. Enter User Experience (UX), which focuses on the usability and accessibility of your website.  With two-thirds of […]

7 Reasons Why Website Navigation Is Important

Website navigation does more than tell people what content you have and where to find information. Search engines use your navigation to determine your site’s ranking, which turns into site traffic and conversions. How you structure your menu and how you label the items both have a significant impact on usability and how your site […]

5 Best User Experience Improvements for Industrial Websites

As an industrial marketer, you may wonder which fixes you should prioritize when you overhaul your site. We went ahead and made that list for you. Note: these are in no particular order. Evaluate your site and then determine which fixes should come first. Easy-to-use Navigation Structure Site navigation is supposed to, you know, navigate. […]

Does Your Website Take too Long to Load?

A website that is slow to load is like a car that won’t start: it doesn’t get you to where you want to go. If your website is slow to load, that is likely the reason you aren’t getting the results you expected. The fact is, users have very little patience when waiting for sites […]

UX Speaks Louder than Words

Back in the ’90s, I spent a lot of time playing with my Samantha doll. Samantha came with a book, which was set in 1904. In the book Samantha stitches a sampler that says, “Actions Speak Louder Than Words.” This proverb is just as relevant today as it was in 1904 — although nowadays, you […]

Replace Flyouts with Faceted Search

Once upon  a time, flyouts were the latest and greatest innovation for online catalogs. But now, newer and better technologies are replacing flyouts. If your site still relies on flyouts to help users find what they’re looking for, it might be time to make a switch. Is it Time to Replace Your Flyouts with Something […]

5 Must-Haves for Industrial Sites

What does your website need besides a sitemap, a color scheme and a few pictures? There are several features that can take industrial websites to the next level. In fact, there are some features aren’t just nice to have on a site — some are absolutely essential. 1. Career Module: Most of our clients only […]

Engineers: The Next Generation

If you’ve noticed a change in the way younger engineers (read: Millennials) search for and purchase the parts they need, know that you’re not dreaming. There are several key differences between the way older engineers use your website and the way the younger ones do. And because you now have the opportunity to initiate and […]