The Importance of Having a Responsive Website

Due to the prevalence of smart phones and other mobile devices, having a responsive website is not just a good idea, but a necessity. Without it, you’re risking search engine penalties and frustrated users, which ultimately hurts your company’s online credibility and cost you potential sales. Responsive Web Design (RWD) creates a single, fluid website […]

Voice Search is the Future of Digital Marketing

Whether it’s asking Siri for directions to the nearest restaurant or asking Alexa to play your favorite radio station, voice search is more popular than ever. According to ComScore, half of all searches will be voice searches by 2020, and, as of January 2018, there were already one billion voice searches happening a month. The […]

Google Will Mark HTTP Sites as Not Secure Starting Today

Beginning today, July 24th, Google will be marking all plain HTTP sites as “not secure.” After several years of advocating for HTTPS encryption, Google is releasing the newest Chrome update, Chrome 68, which will add a label to all unsecure URLs. Since 2014, Google has been nudging people in the direction of secure websites by […]

How Artificial Intelligence is Changing Digital Marketing

When most of us hear the words “artificial intelligence,” we think of robots in old science fiction movies or something out of a futuristic video game. AI, however, is a broad category comprised of different technologies that are already becoming more integral in our digital world. In the digital marketing space, artificial intelligence is having […]

5 Reasons Why You Should Regularly Update Your Website Content

Everyone in the marketing industry has heard the phrase “content is king” more times than they can count—but for good reason. Creating a website is a great first step, but if your website is not regularly updated, your traffic can stagnate. A website is not a one-and-done project, but a continual process that should evolve […]

An Introduction to SEO

SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of Search Engine Optimization First and […]

Net Neutrality and How It Affects Your Business

Net neutrality is a set of rules based on the principle that internet service providers treat all of the information online equally and do not charge users different fees based on the type or amount of content they would like to access. Without net neutrality, users could be charged more to stream music or videos […]

Updating Your Privacy Policy for GDPR

According to a 2016 study by TrustArc, 92% of users in the U.S. are concerned about online privacy, an increase of 45% from the previous year. Only 31% of users understand how their personal information is shared and 74% have limited their online activity due to privacy concerns, which has a serious impact on online […]

Understanding How GDPR Impacts Your Business

A new personal protection law called General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. GDPR affects any business that offers products and services to, or collects personal information from, residents in the European Union (EU). GDPR was proposed by the European Commission to create stronger data protection laws for people residing […]

Ecreativeworks Weekly Roundup: April 10-14, 2017

Happy (almost) Easter, everyone! If the Easter Bunny lays an egg on Sunday, that means six more weeks of Lent, right? Something like that. Anyway, before you clock for the weekend (which, if you’re lucky, is of the “long holiday” variety), check out our latest compendium of the best and most informative SEO and digital […]